How to meet, befriend & be promoted by your favorite guru
Published: Thu, 02/18/21
Last year Stefania interviewed the great Ken McCarthy for her Biz Typology customers and he told her an extremely fascinating story about how he got on the path to becoming Dan Kennedy’s “internet guy” — i.e., the ONLY person Dan Kennedy would allow anywhere near his audience to teach on the subject of internet marketing back in the day.
Here’s the way I remember it:
Dan was speaking at an event that Ken was also at.
And, like most speakers, Dan was weary of and often fled the scene of anyone wanting to talk to him, drain him of his time & energy, and socialize with him during the event. On the smaller scale I’ve experienced this whenever I used to speak at events (I’d bring Stefania to be my “human shield” against such intrusions) I can only imagine how much more intense that’d be for a Dan Kennedy-type of guy.
Anyway, nobody was getting Dan’s attention.
Nobody was going to be his new friend.
And certainly nobody was going to geek their way into his circle.
That is, nobody except Ken.
What Ken did was true “sales 101” — and was to be useful — to create a relationship before even thinking about trying to create a transaction.
For example:
He didn’t ask anything of Dan Kennedy or want any of his time. He simply asked Dan if he needed anything, got Dan his tea, did some stuff for him to make his life easier and the experience of running a big event more smoothly.
In other words, the exact opposite of what your typical goo-roo fanboy following someone into the bathroom would do.
The result:
Well, considering how “linked” Ken McCarthy’s brand and Dan Kennedy’s brand are (teaching at each other’s events, promoting each other, writing chapters for each others’ books, etc) I would say the results speak for themselves.
More:
Ken’s also had his ad copy featured in Dan’s high ticket seminars over the years, as well as in Dan’s magnificent “Ultimate Sales Letter” book. His copy has also been raved about by “Email Players” subscriber & the man who is universally considered the world’s greatest living copywriter Gary Bencivenga, too. And the late Marty Edelston (who hired many of the best copywriters in history to help build his $100+ million direct mail empire) once sent Ken some genuine “fan mail” about one of his sales letters. A sales letter that, incidentally, raked in over $10 million dollars ($1,000 per word ) — and actually closer to $20 million in today’s money — before he retired the offer.
Still more:
What makes Ken different from all other copywriting teachers is he’s not just a “copywriter.”
And he doesn’t just teach “copywriting.”
No, where he shines is in teaching even people with zero copywriting or info marketing skills whatsoever how to (1) write irresistibly persuasive ad copy without needing to be a naturally “great” copywriter, and then (2) use that copy to potentially create 6-, 7-, & possibly even 8-figure info marketing businesses from scratch.
Frankly, I’m living proof of this.
When Ken found me, I was a moderately successful copywriter, and a complete failure as an info marketer. But after learning Ken’s off-the-wall ways, it did not take long to start winning as a freelancer in the internet’s most competitive niches (like weight loss, golf, self-defense, MLM, and biz opp…), while also starting to build what has since become my own 7-figure (and growing) info marketing business. And I can tell you right now, a lot of it was a direct result of what Ken taught me, based on his 4+ decades of experience building his own info businesses & writing his own sales copy — as well as his years studying advanced neuro-science at Princeton University and while competing in Wall Street, Hollywood, and the “cut throat” music business. (Where, for instance, Ken’s copywriting & marketing methods helped multi-grammy nominee Jazz guitarist Stanley Jordan begin his rise to fame.)
The point of telling you all this?
Ken’s offering his prestigious “Advanced Copywriting For Serious Info Marketers” course at a gigantic discount for my Horde only, until Sunday, 2/21 at midnight EST. Plus, if you use my affiliate link below you get two extremely valuable (unadvertised — not listed on the sales page) bonuses you can’t get anywhere else:
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Ben Settle