Damaged customers who like to unpack their shyt on you
Published: Tue, 02/16/21
Last year I saw some of Iliza Shlesinger's standup Netflix act "Elder Millennial."
And in one part of it, she dropped some advanced wisdom for the discerning marketer.
Here it is:
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But we cherish our rejections. They give us texture, personality. We take each one and we label it. We label each issue, each past grievance, in its own Mason jar. It’s very rustic. Pin it. And we put it… into our sack of emotional baggage...and we throw that baggage over our shoulder and what do we do, girls? We then walk it into the new relationship. Yes. And the best part is, the new boyfriend… has no idea… what you’re hauling. And he welcomes you. Yes, he welcomes you to the new union. Come on in. You seem pretty cool and well-adjusted. And you’re, like, “Oh, I am! Yes, this seems like a safe place for me to… UNPACK MY SHIT!!!
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Thus, the reality of “Damaged Customers” doing the same.
These are people who have been hurt, scammed, lied to, jaded by, and even outright fleeced by some unscrupulous sociopath in some horrible way that not only damages that would-be customer emotionally, but they bring that “baggage” to you when they buy from you or, even worse, if they hire you if you do client work.
All the evil someone perpetuated on them is projected on you.
All the skepticism they have is “unpacked” in front of you.
And they not only turn out to be horrible customers/clients who question your every move, assume you’re up to the worst possible scam, and are out to “get” them… but they are, ironically, MORE prone to being attracted to, want to give money to, and believe the other bad guys trawling the internet, and end up in a perpetuating cycle of being more screwed over, more jaded, and more likely to treat those who can actually help them as if they were the devil incarnate.
It’s a strange phenomenon indeed.
But I've witnessed it quite a bit over the years.
And it exists in both personal & business relationships.
Whatever the case, do what you want with this info.
But if you want to learn how to write emails that tend to repel damaged customers — sending them right into the clutches of your competition so they can deal with them — while turning on the non-damaged kind of customers, my Email Players newsletter can help.
I am not saying it keeps all the crud out.
Nor am I saying it will sell everyone.
But, if you apply it & take it seriously I think you’ll be pleasantly surprised.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle