Why it took 10 years to write 40 pages
Published: Mon, 07/26/21
It’s the 10-year anniversary issue.
And to ring it in, this one is double the pages, double the value, and I believe can have double, triple, even quadruple the impact on your business. It took a full decade to build up to this one… and I do not suggest subscribing if you have little or no real ambition, discipline, or attention ‘bandwidth.’
That’s the case with every issue.
But with this monster-sized thing, it’s even more important the normies stay way.
Here are just a few of the secrets inside:
* 3 ways to “flip the script” on leads and clients so they chase you instead of you chasing them. (These 3 ways are so extremely potent that in in some cases they work almost TOO well. Caution, discipline, & discernment required.)
* The single most profitable way I have ever used to “up” the quality of my opt-in leads that probably not 1 in 10,000 online marketers has the balls or foresight to even test, much less use in their own campaigns.
* A simple way to apply the Scientific Method to your marketing tests for far better results. (This won’t make all the “follow the science!” and “trust the science!” zombies happy. But nobody cares what they think anyway.)
* An FTC lawyer’s secret for helping keeping health supplement and probably other “high risk” product ads off the radars of the alphabet agencies. (This one might sound a bit hair-raising, but I suspect everyone who reads it will be better off for it — yes, even if you don’t sell in a high risk product category.)
* Powerful “twists” you can put on your email and sales copy to help sell to even the most hyper skeptical leads who think you are completely full of crap. (This goes way beyond the obvious like filling your advertising with lots of proof and credibility, mailing them daily with emails they look forward to reading and buying from, or being someone your list trusts and sees as a leader whose opinion they trust, etc.)
* A brutally efficient way of getting your copy critiqued that old school copywriters (and many of today’s A-list copywriters I know still do today) did to help write the best, most profitable, and most industry-changing ads in history.
* A blatantly abusive survival mechanism women have (that men don’t) that explains the flaky & irrational behavior, ghosting, hot/cold and other games some play on guys interested in them. (This has nothing directly to do with business or marketing… yet I believe understanding it can help all your marketing and business in ways no book, course, or other training ever can.)
* A completely legal, ethical, and non-abusive way a man can use to “break” a woman he is interested in to see if she’s lying, hiding something about her past, or is secretly bat shyt. (Again, nothing to do with marketing or business — yet, can potentially save men reading it a lot of grief.)
* A sneaky trick for discovering if a potential customer, client, or anyone else doing business with you is secretly crazy, emotionally unstable, or a troll who will try to bring you down. (While making the rest who aren’t bat shyt more likely to respect & value your time and be more likely to chase you instead of you chasing them.)
* A clever way of finding out if someone you want to hire or outsource to is trustworthy and should be hired… or is almost certainly going to screw you over in some way. (If I had to choose between this tip and a lie detector test, I’d pick this tip in a heartbeat without even thinking twice about it. It’s that powerful, that reliable, and that effective.)
* A rule of thumb for doing joint ventures (I learned 17 years ago from one of the wisest businessmen I know) to determine if you should do business with someone or not within as little as 5 minutes of speaking to them. (Every time — without exception — I violate this rule, I lose money and time. In fact, the last time I did not follow this rule I lost over $30,000 in cash. In some ways, this one tip alone could potentially pay for the next 20 years or more of your “Email Players” subscription…)
* How to use infotainment to help scare away and repel freebie seekers from your list while also helping you turn on any fanatical customers wanting to buy everything you sell. (There is definitely an art to making this work… but once you get it down, it’s amazing how much easier selling can get.)
* A secret I learned many years ago from some unusually successful broadcasters for “trapping” people on your email list … so they don't want to leave, and are often eager to buy what you’re selling.
* An out of print Dan Kennedy book that is, word for word, one of the single most valuable business books I possess. (I don’t know where you can buy it, unless you see it used on Amazon, eBay, etc… but I do give the title.)
* And a ho’ lot more…
If you want in on time, I wouldn't recommend putting it off thinking you have time.
Once the deadline of doom hits that is it.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle