Proof that even medical practices can make out like bandits with email
Published: Wed, 07/28/21
===
Hey Ben,
I just wanted to say thank you. I’ve been implementing your email strategy and it’s starting to pay off in spades (as you’d say).
I’ve had people on my list for years who never reached out for help.
Here’s an example:
Dudes been on my list for 4 years! I first met him when he came in for a visit but didn’t move forward with care. I don’t take insurance so that’s a huge barrier.
Anyways, he reached out and said he’s loves my emails and he’s finally ready to work with me. He already knows my rates so I’m sure he converts into a client.
I have 2 other examples of people who have been on my list for a year(ish) and are now inquiring for help.
Thank you so much for your teachings.
I’m also starting to revamp my website to be more focused on getting the opt in and differentiating myself using your copy methods.
I hope you have a great day!
===
Hopefully the lesson “between the lines” here is clear:
It ain’t about the “thing” your business does or sells.
It’s about you.
And email is a media that lets people get to know, like, and trust you and your business.
Old school Chicago ad agency genius Leo Burnett put it like this years ago, before the internet or email was even a brain fart in a wet dream of the marketing world:
“… the No. 1 factor in building confidence is the plain old-fashioned matter of friendly familiarity. You simply can’t have one without the other…When you meet a man on the same street corner every morning and learn to like the way he smiles, the way he dresses, and the way he conducts himself you are much more likely to be a prospect for the automobile or the insurance policy he may sometime want to sell you than you are for that of a stranger.”
So it is with emails.
Especially daily, consistent emails people like to open and read.
Something — as the testimonial above proves — “Email Players” can help your business with.
Specifically, the book I send to new subscribers.
Then after you read and start using that info, rip open the issue you get each month and start applying the strategies to those email tactics in the book. And do it regularly and, yes, daily.
Don’t get distracted by horse shyt and fads.
Focus on what works.
And what has been working for the 10-years I’ve been publishing “Email Players.”
It’s not about lobbing tactics and swipes.
That’s amateur hour.
Instead, I get deep & cerebral with you.
I give you something to chew on and think about.
And I give long term strategies I am always implementing myself in my own companies (I own multiple companies — all email-driven) with email.
This upcoming 10-year anniversary August issue is no different.
This bad boy is a double-sized issue.
And it’s yours for the seizing if you subscribe in time before the deadline here:
https://www.EmailPlayers.com
Ben Settle