Why science says to stay away from this kind of buyer?
Published: Wed, 07/28/21
Realize Michael’s the highest level one can get in the list game.
(And that game is not an easy one, from what I can tell.)
And without giving away anything proprietary, he basically said:
Opportunity buyers respond high, but don’t commit.
i.e., they’re not all that reliable to pay up, aren’t in the database long, and don’t tend to buy anything else after that one purchase.
In other words:
They are buyers and not customers.
Your dictionary might say those are the same thing.
But I like how “Email Players” subscriber Ken McCarthy put it in his System Club Letters book:
Buyers buy once, and may or may not buy again.
But customers make it a “custom” to keep buying.
The reason I am bringing this up:
There is a true scientific side to marketing.
And I have noticed there is something only trained scientists — Michael Fishman studied Marine Biology (if that tells you something, besides the irony of his name, of course…) — really do in their marketing nobody else does. Including the thousands of online marketers who fancy themselves as doing “sCIeNCe!” in their email and other tests… but it’s obvious by a cursory glance of their social media or how they come by their conclusions they slept through class when the scientific method was taught to them.
I can think of only a small handful of marketers who do what I am referring to.
This “what” I am referring to is not something I can explain in an email.
Or even in a typical “Email Players” issue.
Thus, I’ve waited a long time to teach it in a non-typical “Email Players” issue.
Specifically, the upcoming 10-year anniversary August issue which is double-sized.
Yes, it takes that many pages to explain what I am referring to.
Multiple readings from there to truly grasp it.
And then immediate implementation to own it as a way of doing business.
(As well as live life.)
This is by far the most valuable issue I’ve ever written for the investor-minded (not opportunity-minded) types. And certainly for the deeper thinking ones out there — few as there are — who realize using an endless parade of hacks, swipes, and tricks may very well get you some buyers.
But they won’t get you lots of repeat customers.
And, they never have.
Not in all the recorded history of marketing, a few freak cases aside.
But getting deeper info certainly can get you those repeat customers.
And, I believe, will, if you do the work and take the info in the August issue seriously.
Whatever the case:
The deadline to get this issue is coming up fast.
If you want in on time to get this historic issue, and this information that I believe is the most valuable I’ve taught so far, go here immediately:
https://www.EmailPlayers.com
Ben Settle