Why it’s not a good idea to sell to children
Published: Tue, 07/27/21
But people who are functionally children.
Take this bloke a few months back who inquired when I canceled his “Email Players” subscription on the first of the month (the day I always clean out the people who can’t get their lives together enough to update their credit card).
His exact excuse was the same shtick others have — didn’t realize, etc.
My reply to such is usually the same:
Nothing.
Yes, I ignore them, as I consider them beneath my contempt.
But in this case, I did reply, as I wanted him to understand so he wouldn’t keep pestering me.
My reply:
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no, you had 11 notices sent according to the cart, each telling you to get your shyt together and the consequences. You should have kept me in the loop two weeks ago instead of waiting til now.
I have a very simple business.
People like you complicate things and have to go.
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Like I said, those types may be adults.
But they aren’t grownups.
They are functionally children, wanting everyone to wipe their nose, dress them, feed them, wake them up in time for school, and cater to their every need.
I want nothing to do with ‘em.
I suggest you don’t either.
Besides that, there are two other reasons I am writing about this today.
One is to hold up an orc head for the other orcs to see, so they will either stop being orcs or flee.
The second reason:
The mentality behind why I say things like the above.
It goes way beyond merely being polarizing or blatantly honest or customer curation or anything obvious.
Those are certainly the effect of doing it.
But they aren’t the reason.
That is something I do not just when dealing with late customers, but also when writing every email (yes even this one) & sales letter, and doing every aspect of my business. And it has always made a huge impact on my sales when I do it, or a huge dent in my sales when I don’t.
It’s a powerful “arrow” in my quiver of persuasion.
And I can think of very few up in this business who use it, too.
I could probably count them on two hands and still have a few fingers left over.
It’s also what the entire 10-year anniversary, double-sized August Email Players issue is about.
Yes, the entire issue is about this “arrow.”
An arrow you can just as simply (not necessarily easily) use in your business, too.
That is, if you subscribe by the looming deadline.
Something you can do here:
https://www.EmailPlayers.com
Ben Settle