How to “curve” sales letter bullets like a Wanted assassin
Published: Sat, 05/30/20
Recently, I was re-watching the movie "Wanted" — which is (loosely) based on the comic book about a wimpy office worker who discovers he's part of a…
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Trump the Aristotle of copywriting?
Published: Sat, 05/30/20
One of the more profitable & useful copywriting insights I have learned over the last few years (hat tip to Vo Day, whose darkstreams on the subject…
How to create a writing style people love buying from
Published: Sat, 05/30/20
Let’s talk about the infamous Rob Liefeld.He is a comicbook artist who has created characters that have become e tremely popular to comicbook fans…
World’s greatest living copywriter’s advice for getting great at copywriting
Published: Fri, 05/29/20
Another e ample of my admitted write privilege:One advantage I had early on in my copywriting business was meeting & being hired by “Email Players”…
The writing trick Jack London, Hunter S. Thompson, and Benjamin Franklin used to excel at their craft
Published: Fri, 05/29/20
True story:Once upon a time a copywriter I know went around bragging about never having written out a Gary Halbert ad by hand. This person said it to…
My new #ReleasetheSlackercut client campaign
Published: Thu, 05/28/20
True story:One of the reasons I despised doing freelance client work, is because there were a few too many times where my copy was changed, “recut”,…
Writing by mob is even worse than writing by committee
Published: Thu, 05/28/20
Something to think about:Back in January, a headline on Drudge caught my eye about the so-called “enemies of writing.” It was a piece written by a guy…
The 5-word secret to making it in copywriting if you have no money & are just starting out
Published: Thu, 05/28/20
Came a question from a raw & “wriggling” newbie:===hey ben, im a subscriber to your daily emails, im 19 years old my mums dead, my dad has financial…
The dirty little secret of the highest paid copywriter in the world
Published: Wed, 05/27/20
One of my all-time favorite copywriters to study, learn from, and listen to is:Dan Kennedy.And out of everything I ever heard him teach, the one that…
Welcome to the "boredom-killing" business
Published: Wed, 05/27/20
Even with his bizarre political rants, one of my favorite comicbook writers is Peter David.He’s been writing comics for some 30+ years, and probably…