World’s greatest living copywriter’s advice for getting great at copywriting
Published: Fri, 05/29/20
One advantage I had early on in my copywriting business was meeting & being hired by “Email Players” subscriber and the “founding father” of online advertising (even Time Magazine admits as such) Ken McCarthy.
How was this an advantage, exactly?
Because he hired me — after noticing how much raw writing I was doing even at that time, which he said was rare for copywriters, big lesson in that — to write the sales letter for his Advanced Copywriting For Serious Info Marketers course. And to prep me to write that ad, he sent me an extremely rare 3-hour interview he did with “Email Players” subscriber and the man who is universally considered the world’s greatest living copywriter Gary Bencivenga.
That interview is solid vibranium-laced adamantium wrapped in a gleaming diamond.
And one of the lessons in it Gary passed on to the listeners was to not just study great copywriters, but study great salesman. There are certain concepts and ideas you will never hear from copywriters or in any copywriting courses that can dramatically increase the response and sales of your copy.
More:
There are 3 specific salesmen I believe this applies to more than all others.
Yours Crotchety has used these guys’ ideas & insights to put all kinds of powerful spins on my copywriting to not only help me leapfrog right past otherwise better copywriters than me, but build out ads (including a control that ran for almost 10 years straight before the client retired the product) that never lose their potency.
Who are these 3 salesmen?
And, what did they teach that can be directly applied to copywriting?
To find out that little zinger, you’ll have to turn to pages 9 & 10 in the June “Email Players” issue, which I’ll be sending to the printer in a couple days, after which it’ll be too late to get your hot, eager, and greedy little hands on.
Longtime students of mine can probably guess these 3 salesmen.
But, then again, maybe not, now that I think about it.
A couple of them are not so obvious.
Whatever the case, here’s the link to subscribe in time, while you still can:
http://www.EmailPlayers.com
Ben Settle