How to create a writing style people love buying from
Published: Sat, 05/30/20
He is a comicbook artist who has created characters that have become extremely popular to comicbook fans and, in at least one case, a household name & entire film franchise (Deadpool).
I call him “infamous” for a reason though.
Because if ever there was a comicbook artist who is both loved & hated, respected & reviled, copied & and held up as a shining example of what NOT to do… it’s him.
Personally, I like his work.
And like his fans, I like it precisely BECAUSE it’s so technically & formally...off.
I exaggerate not when I say his art is functionally & structurally & technically askew. To see this for yourself, type “Rob Liefeld Captain America” into Google images. You should see — right at the top — a much-mocked drawing he did of Captain America’s chest that almost hurts your eyes. I also have a comicbook issue from when he drew The New Mutants, where the X-Men character Jubilee is running, and Rob Liefeld drew her right foot as a left foot.
And so it is.
But that doesn’t matter to his fanboys at all.
Because his drawing style is so cool looking they simply don’t care.
Which brings me to the lesson:
A style people like can cure a lot of artistic sins.
And, as much as this applies to art, I believe it applies just as much (maybe even more) to writing — especially to emails and other sales copy. If you have a unique writing style — that doesn’t look, sound, smell, feel, or taste like any other writer’s style — there’s a very good chance you will gain a following that is passionate about reading your copy, clicking your links, and, yes, buying your offers.
I’m proof of this.
Technically speaking, my writing is awful.
I am always using obnoxiously long run-on sentences, spanking out 3 or 4 or 5 (or bigger) syllable words when a 1 or 2 syllable word will do… using pop culture references that are not necessarily identifiable to my non US readers (or even my US readers)… and the list goes on.
And yet, there are people who think my writing is genius or whatever.
But it’s not genius at all.
If there is anything I’ve done in this regard that is noteworthy it has been cultivating a unique style that is 100% “Ben Settle”, that is hard to emulate, that makes others look like idiots when they try ape it, and that gives me an easily-identifiable brand in an ever-burgeoning industry of boring so-called email specialists and other assorted experts who all sound exactly alike.
The point:
Creating your own style people love can often cover up a lot of writing sins people hate.
But, how does one develop this style?
Two ways, my little fledgling:
1. First, inject your own unique personality into your copy
2. Secondly, follow the advice on pages 17-18 in the June “Email Players” issue.
On those sticky pages, I show you exactly what Rob Liefeld (according to another popular comicbook artist who Rob helped found the comicbook company Image with) did to create his style that people either love or hate… and has been worth a lot of money ultimately… that you can easily do in your writing.
And when you do that, get ready.
Do it right, and you’ll have copycats coming out of the woodworks.
They’ll think they are being “cool” or whatever.
But really, they’ll simply look like low IQ versions of you.
When that happens, yeah, it sucks, and it is annoying. But at the same time, I have found the demand for the real thing goes up at the same time.
All right, the deadline to get this issue is in less than 24 hours.
If you want it, best hop to it here, Pokey:
http://www.EmailPlayers.com
Ben Settle