My new #ReleasetheSlackercut client campaign
Published: Thu, 05/28/20
One of the reasons I despised doing freelance client work, is because there were a few too many times where my copy was changed, “recut”, and put back together with some inane nonsense added — completely without my knowledge — in ways that screwed up the entire sales argument, narrative flow, and consistent tone & voice.
When that happened, the sales were predictably abysmal.
And then Yours Unruly was usually blamed.
Yes, even though it was in no real way “my” ad at that point.
It in some ways reminds me of what I’ve heard about the Justice League movie Zack Synder originally shot, that Joss Whedon was brought into finish by Frankensteining and CGI-moustaching it up (if you saw that movie, that CGI Superman upper lip… yeesh).
A cut & re-edit job so bad, it tanked the box office gross.
And now, a few years later, tens of thousands of fans have just successfully used a #releasethesyndercut campaign to convince Warner Bros to give Synder over $30 million to make the movie as he intended.
Anyway, the point of all this?
I am not sure there is one.
Except, this whole #releasethesyndercut is almost making me want to go back to certain clients and tell them to #releasetheslackercut version of the ads I wrote, and test them against the ones they mangled by committee, opinion, or whatever.
“Slackercut” referencing ads I wrote with my Copy Slacker method, that they changed.
That book teaching that method is extremely expensive, though.
But the “prequel” to the book - what the June “Email Players” issue is - is about the mechanical writing side of copy, not in that book.
Thus, you don't need that book to use it.
Although if you do have that book, it will only make it more powerful, in my opinion. Especially since the info inside the June issue can be applied to your sales copy, emails, content, scripts, customer service replies, and any other kind of persuasive writing you ever need to do.
The deadline to get the June issue is in a couple days.
Here’s the link:
http://www.EmailPlayers.com
Ben Settle