Warren Buffet and the naked goo-roos
Published: Mon, 03/30/20
Behold this very timely quote from Warren Buffet:“Only when the tide goes out do you discover who's been swimming naked.”I mentioned this quote in my…
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A rare glimpse into Count elBenbo’s inner business machinations
Published: Mon, 03/30/20
This may or may not add anything to your life.But one of the things Yours Crotchety has been doing over the past few years is, writing, finding, and…
Batman director on client meddling
Published: Sun, 03/29/20
A little ditty to ponder if you do client work, from Matt Reeves, director of the upcoming new Batman movie:===="When I come in, what I say is, ‘Look.
Advice for cold callers in these cold economic times
Published: Sun, 03/29/20
Last year, a question came in that is e tremely relevant today:===Hi Ben,As an e pert marketer, what is your take on cold calling? Do you think it…
Lesson from an ad that raked in over a $1 billion in new business
Published: Sat, 03/28/20
Once upon a time, the late, great David Ogilvy wrote an ad with the headline:“How To Create Advertising That Sells”That baby resulted in some billion…
"The Secret Of My Success"
Published: Fri, 03/27/20
Since a lot of people on my list are living in a quarantined state of social isolation right now, in addition to nagging you about plotting, planning,…
Amusing email advice from the flakebookpreneurs
Published: Thu, 03/26/20
Not long ago, I was told about some truly amusing advice floating around the Flakebook.The advice?"Only mail once per week.""Daily emails don’t work…
There are 2 types of marketers - those who keep their heads and those who don’t
Published: Wed, 03/25/20
“Now take during the Depression, for instance. You and I were the only ones that kept our heads. You saved the Building and Loan, I saved all the…
The case for donkey yarbles marketing
Published: Tue, 03/24/20
Not long ago, a bloke replied to one of my emails by writing “donkey balls” in the subject line, followed by this message of hope & change:===I love…
The Count of Copy Cristo goads the virus
Published: Mon, 03/23/20
Recently I re-watched one of my all-time favorite movies:“The Count Of Monte Cristo”It’s about a guy (Edmond Dantes) who has it all — a hot fiance, a…