Amusing email advice from the flakebookpreneurs
Published: Thu, 03/26/20
The advice?
"Only mail once per week."
"Daily emails don’t work anymore."
And, the zinger… "you are much better off sending a weekly email."
My take?
Maybe these cats simply ain't doing it right.
Case in point:
I can say with 100% certainty, I would not in a million years have sold out my already-generous sized inventory of “Email Players List Swell” books last weekend half way through the sale, forcing my printer to scramble to keep up, during a time of sudden mass uncertainty and reactive penny-pinching no less, if I’d sent ONE email about it for the week.
Not just because of the emails that weekend, though.
But the weeks, months, years, and decade + I've been mailing every single day.
Building up the relationship with my list, building my brand, and building trust... day in, and day out, leading, demonstrating, and selling, giving those customers a great experience, so the next "sale" after that is made in many cases before an offer is even created.
You can, of course, do what you want.
But the more people who do weekly, the less competition in the inbox.
So if you buy into the weekly email shtick, by all means, have at it, Sport.
My "Email Players" subscribers & I appreciate your generosity.
More:
I suspect daily contact will be even more powerful for freelancers (copywriters, and other types), coaches, consultants, service businesses, SaaS marketers, etc who keep their heads, delete their Facebook accounts (social media distancing, babycakes, good for your mental health), and utilize their gray matter to plan to use this time to get top positioning and market share.
Info publishers (like me) can do it, too, of course.
And while the April “Email Players” issue is about how to adapt my info-publishing business to non-info-publishing businesses, info publishers can still use it with a little imagination and ambition, and I believe should at least have it as an arrow in the quiver should the demand be as big as I am predicting.
Think about this:
Not every client is hiding behind the situation.
Not every client is worried about “saving” money.
And not every client is withholding hiring, and are even doing the opposite, realizing now is the time to seize marketshare. I had clients like this back in 2008-2009 who made out like bandits simply because they kept their heads, knew the buckling economic times were an opportunity (one even told me "direct marketers who know what they are doing love recessions, it's when we make the most sales"), and seized it.
The April issue can show you how to exploit this current opportunity.
Assuming you work hard and fast, at least.
And, yes, ignore the wagging tongues of social media.
The deadline to get this issue is coming up fast.
Here is the link:
http://www.EmailPlayers.com
Ben Settle