Not an economic prophet or even a Miss Cleo
Published: Fri, 04/03/20
Came a question a couple weeks ago:===Hello Ben,How did you know? Having read your emails you predicted a crisis worse than that of 2008.How did you…
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A profitable "side effect" of this chaotic economy
Published: Thu, 04/02/20
Last week I publicly (in one of these emails) made some predictions about the economy based purely on my gut reaction to reading the analysis of…
“Mr. elBenbo I am scared and need income like yesterday!”
Published: Thu, 04/02/20
Once upon a time, I was asked this e act question:"Ben, I'm in trouble,I just got laid offand I need to make an incomelike yesterday. Advice???"Enter…
The book that’ll drive a smooth stake through the heart of them jagged quarantine blues
Published: Wed, 04/01/20
I am completely biased on this.But I’ll take the Pepsi Challenge for passing the time during quarantine & nervous economic uncertainty taking this…
RIP to the old copywriting master
Published: Wed, 04/01/20
The first time I ever heard of the recently departed great Clayton Makepeace was back in 2005.I distinctly remember Michael Senoff sending me a link…
Advice to milquetoast marketers
Published: Wed, 04/01/20
“Email Players” subscriber David Barnett e plains e actly what happens when one plays to win when the economy tanks, instead of playing to not…
The case for having a reality distortion field
Published: Tue, 03/31/20
Last month I read the single greatest book for business ever written.It is one of the Steve Jobs biographies.And I primarily listened to it while on…
Crazy direct marketers who gleefully look forward to withering depressions
Published: Tue, 03/31/20
I ain’t going to name him just in case he’d rather I didn’t.But back in 2008-2009, during the last economic crash, I had a client who hired me to…
Warning to the sob sisters & mush cookies: blatant sales pitch inside
Published: Tue, 03/31/20
Today is the evil deadline to get the April “Email Players” issue.Some of the many secrets inside include:* A unusually sneaky way to get more…
Why businesses don’t hire 40 year old virgins
Published: Mon, 03/30/20
Behold 2 e amples of a reliable ‘quirk’ of human nature:* Women rarely find men who no other women are attracted to attractive, even if said man is…