The Zombie Cop's writing playlist
Published: Wed, 02/12/20
Over the years, a few tender souls have asked what my writing music “playlist” is.Since I am launching my new Enoch Wars: Omega edition (all 7 novels…
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A-list copywriter comes clean on his addiction
Published: Tue, 02/11/20
Once upon a time, a world-wide respected A-list copywriter, author of over 100 books, and the most prolific copywriter I ever done hearded of wrote…
The nightmarishly valuable bribe I want to give you
Published: Mon, 02/10/20
Not that you should necessarily care, but I just recently published my latest novel:“The Enoch Wars Saga: Omega edition”This is all 7 of my Enoch Wars…
A true tale for the bards of direct response lore
Published: Sun, 02/09/20
A story I once heard from the annals of direct marketing lore:Several years ago the great Dan Kennedy noticed many of the highest-pulling ads ever…
Pick the winning headline inside — if you dare
Published: Sun, 02/09/20
Which of these 3 headlines do you think did best:1. "How To Get Rich Slowly"2. "Can India Stop China"3. "5687 Ira Road, Bath, Ohio 44210"The…
Sociopathic proof
Published: Sun, 02/09/20
“Email Players” subscriber BT (name withheld by request) recently shared one of the many emerging e amples of Ben Settle parodies suddenly selling a…
An 8-figure copywriter's prophecy about the looming economic apocalypse
Published: Sun, 02/09/20
Today we conclude my e clusive interview with the great Ken McCarthy — founding father of internet advertising as we know it (even Time Magazine…
The sinister secret of Sin City copy
Published: Sat, 02/08/20
Back in the 90’s, a guy named Frank Miller created a comicbook called:"Sin City”A dark and gritty comic book with lots of violence, crime and action.
How even “awful” sales copy can nab you all the sales your diabolical heart desires
Published: Sat, 02/08/20
Following is part 3 of my e clusive interview with the great Ken McCarthy — founding father of internet advertising as we know it (even Time Magazine…
Arsenio's sneaky late night celebrity “copywriting” secret
Published: Fri, 02/07/20
True story:A PBS documentary about the late talk show host “king” Johnny Carson once talked about Arsenio Hall giving the networks the shakes due to…