A true tale for the bards of direct response lore
Published: Sun, 02/09/20
Several years ago the great Dan Kennedy noticed many of the highest-pulling ads ever created use the exact same “clicks of the dial” — special phrases, ideas, offers and themes that can super-charge any ad (no matter how “plain Jane”) with an incredible amount of power and “sell.”
Apparently, these clicks made a lot of people a lot of dough, too.
In fact, when Ken McCarthy used even just a few of these "clicks" in his own ads, his response soared through the roof. He said he made so many extra sales using these clicks… he paid the someone (I think it might have been the great Phil Alexander — the world’s foremost direct response historian, who has the uncanny knack to find even the most obscure books or products) to study a pile of million-dollar ads and dig out every single click ever invented.
Turns out there are 26 of them.
And they're all contained in a secret list.
A list that is included in Ken's “Advanced Copywriting For Serious Info Marketers” course.
Whatever the case, here’s the low down:
The deadline to get this course at the huge discount reserved exclusively for my Horde vanishes like a virgin on prom night at midnight tonight, EST. That is less than 25 minutes from when I am sending this email — which means it may already be too late, depending on when you are reading this.
More:
If you use my affiliate link and send me your receipt & shipping address by said deadline (not after — to be clear, you must send it to me, not just buy the course, BEFORE the deadline), I will send you a copy of:
“Crypto Marketing Secrets”
This is the entire 30-issue run of my old “Crypto Marketing Newsletter” in a book.
This print newsletter ran from early 2010 through mid 2012.
It is also not for sale anywhere else, and less than a couple hundred people — give or take — on the planet even possess it at all.
NOTE:
This is a *physical* book that will be sent by mail at my expense.
Retail value: $810.00 (30-issue run, each issue costed $27)
It’s yours when you buy Ken’s copywriting course via my affiliate link during the sale here:
http://www.EmailPlayers.com/secret-course
Ben Settle
P.S. A word of warning to the new product junkies, marketing hobbyists, and opportunity seekers chasing after “hacks” or whatever bright shiny object horse shyt they think will make them a fortune:
This course is not sexy or “cool.”
It’s purely fundamentals mixed with decades of info marketing experience combined with sound, principled thought & the rules of human psychology.
That’s why I call it “meat & potatoes.”
Learning from this man, from this course (as I went through it some 15 times to write the sales letter for it) was by far the best education I ever got on the mechanics of writing sales copy.
If you’re a newbie, this is the kind of info I highly recommend.
If you’re a veteran, you’ll still pick a lot of gems up.
Even seasoned A-list copywriters like, for example, the great David Deutsch, and other world-class “name” marketers like Perry Marshall (who rarely gives a testimonial to copywriting products, from what I can see) have given this course testimonials about this over the years.
The point?
If you want "ninja" go to another lame internet marketing seminar or be a bar fly in yet another copywriting facebook group. They'll fill your head with all kinds of nonsensical short term tactics that sound cool and sexy, but don't work long term, or for anyone but the person teaching them.
If you want to write ads that make lots of sales, I recommend (biased though I am) this course.
Here’s my affiliate link:
http://www.EmailPlayers.com/secret-course