Sociopathic proof
Published: Sun, 02/09/20
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Hi Ben,
There is a new "print" newsletter around for email copywriters/marketers and they couldn't write their own copy for that newsletter without borrowing credibility from your name TWICE.
The sales page is not active anymore (it was a Black Friday deal, I suppose) but I just wanted to share this parody with you.
The publishers of this newsletter are the same guys who publicly offered to pay $25USD for anyone who writes a testimonial for their new book (which is, of course, against the FTC laws).
Kindest regards,
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These ninnies are pooping up more and more.
And not a single one of them is qualified to pour water out of a boot, much less teach anyone how to sell online, offline, or on the sidelines.
Another example:
There is a popular bloke over in France doing the same thing, sometimes even blatantly copying parts of some of my sales letter headlines, with testimonials invoking my name, etc “The Ben Settle of yada yada yada!” Of course, when several people ratted him out — as what always happens, nobody other than loser clients & customers likes or respects copycats — he blamed his assistant.
It’s like something out of The Onion.
And those are just the benign examples.
There are also malicious examples - folks I reckon are genuine sociopaths - running loose up in this business too.
Example:
For years there’s been one particularly vicious pirate running loose who illegally sells other peoples’ content. And when his victims try to go after him, he launches full assault online attacks against their reputations, hacks their websites, and even threatens to harm & kill them in the “real world.” Don’t ask me how he gets away with it. Several lawyers I know are all aware of him, but for now their hands are tied due to the way he manipulates the law, the sympathies of the authorities, and the fears, insecurities, and (their own fault) laziness of his victims.
Such is what these people are potentially capable of.
And not so surprisingly, you have American bleeding hearts who defend these evil fugkers.
Like this sob sister who got upset over my last email on the subject:
"Perhaps if you didn’t perpetuate the stigma by calling people names that have a mental illness you would be respected in a whole new way."
Poor stigmatized sociopaths.
If only people weren't so mean to them after they fleece their victims...
All of which brings up the point:
When the great Ken McCarthy first taught about the influx of bonafide sociopaths in the direct marketing world in his Advanced Copywriting For Serious Info Marketers course it was already pretty bad.
One story he tells is about a “name” copywriter he hired.
The writer charged $10k.
(Around $15k in today’s money.)
Said all the right things, had all the proof & credibility, and even referrals.
But not only did the guy not meet his deadline, but when Ken called him out on it, he literally started crying to Ken on the phone. Not real tears, of course. Fake tears. Like the kind you see these yahoos produce on stage, right on cue, during talks at seminars, at the most awkward moment, when people who actually have emotions wonder what the hell is wrong with the speaker.
And when the writer finally handed in his $10k letter?
To call it a “swipe” job would be doing it too much of a service.
The guy literally found a letter selling a similar offer and then used “search & replace.”
So yes, it was bad then.
Now?
I suspect it is 50xs worse.
And this goes beyond hiring people. These sociopath types abound in direct marketing, and are treated like rockstars for their super persuasion abilities. But, as Ken also teaches… they are always on the run, too. And, they have very distinct “marks” that let you know you are dealing with one potentially before giving them a single dollar or spending even a single second in contact with them.
All right, on to the business:
Ken is offering his prestigious “Advanced Copywriting For Serious Info Marketers” course at a gigantic discount for my Horde only, until tonight, Sunday, 2/9 at midnight EST. Plus, if you use my affiliate link and send me your receipt & send me your shipping address by that deadline (not after — to be clear, you must send it to me, not just buy the course, BEFORE the deadline to get the book), I will send you a copy of:
“Crypto Marketing Secrets”
This is the entire 30-issue run of my old “Crypto Marketing Newsletter” in a book.
This print newsletter ran from early 2010 through mid 2012.
It is also not for sale anywhere else, and less than a few hundred people — give or take — on the planet even possess it at all.
NOTE:
This is a *physical* book that will be sent by mail at my expense.
Retail value: $810.00 (30-issue run, each issue costed $27)
It’s yours when you buy Ken’s copywriting course via my affiliate link during the sale here:
http://www.EmailPlayers.com/secret-course
Ben Settle
P.S. A word of warning to the new product junkies, marketing hobbyists, and opportunity seekers chasing after “hacks” or whatever bright shiny object horse shyt they think will make them a fortune:
This course is not sexy or “cool.”
It’s purely fundamentals mixed with decades of info marketing experience combined with sound, principled thought & the rules of human psychology.
That’s why I call it “meat & potatoes.”
Learning from this man, from this course (as I went through it some 15 times to write the sales letter for it many years ago) was by far the best education I ever got on the mechanics of writing sales copy.
If you’re a newbie, this is the kind of info I highly recommend.
If you’re a veteran, I believe you’ll still pick a lot of gems up.
Even seasoned A-list copywriters like, for example, the great David Deutsch, and other world-class “name” marketers like Perry Marshall (who rarely gives a testimonial to copywriting products, from what I can see) have given this course testimonials about this over the years.
The point?
If you want "ninja" go to another lame internet marketing seminar or be a bar fly in yet another copywriting facebook group. They'll fill your head with all kinds of nonsensical short term tactics that sound cool and sexy, but don't work long term, or for anyone but the person teaching them.
If you want to write ads that make lots of sales, I recommend (biased though I am) this course.
Here’s my affiliate link:
http://www.EmailPlayers.com/secret-course