Arsenio's sneaky late night celebrity “copywriting” secret
Published: Fri, 02/07/20
A PBS documentary about the late talk show host “king” Johnny Carson once talked about Arsenio Hall giving the networks the shakes due to his huge popularity. Would this be the end of Johnny? Would Arsenio slay the king of late night?
Turns out, no.
Nobody was going to beat Johnny.
And Arsenio knew it.
Especially since he had seen a bunch of others try only to fade away into obscurity as a result.
Arsenio's ace in the hole?
In his own words:
"The best way to compete against Johnny is to find your own niche. Find your own genre and try to co-exist with him. My idea was, Johnny has this thing that no one can touch. Maybe I can have the kids of that demographic. Maybe I can have the children of Johnny's audience. That's the key. Don't compete. Find what's your uniquely yours."
Thus the leveraged power of…
Positioning!
Positioning is the key to the whole game in winning at anything — media, martial arts, items on grocery store shelves, chess, war, and, yes… copywriting. In fact, if you struggle with writing copy, struggle with getting sales, or struggle with getting attention, the response you want, or even struggling to be noticed by clients, customers, and your market… positioning can do it for you even if your selling, copywriting, and other marketing skills suck.
I use it to this day, in every book and venture I launch.
Take, for example, my “Brand Barbarian” book I launched a few months ago.
Easily one of my biggest sellers in almost 20 years up in this business — even though not a single person has ever asked me to create such a book, and even though I’ve never been accused of being a “branding” coach, expert or… “guru.”
My way to stand out amongst the 1000+ other branding books, programs, & products?
Positioning.
That book has no “competition” from other branding coaches or authors any more than Pei Mei in the “Kill Bill” movies has any competition with the storefront karate studios or million info products about fighting, kung fu, or martial arts.
It’s all about positioning, Toots.
Positioning alone can potentially sell products people didn’t even ask for. It can sometimes build info businesses for marketers who are brand new and lack testimonials or credibility. And, it can even make substandard copy written by raw, “wriggling” newbies who struggle to write a grocery list pull lots of sales and orders.
Enter the great Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course.
Everything I learned about positioning is from this course.
And, I daresay, his is the only course I’ve ever gone through (and I have probably seen, read, watched, or listened to pretty much all the copywriting trainings worth seeing, from all the best of the best copywriting teachers) that teaches it all, much less goes as deep and psychological into the subject.
Which brings me to the business:
He’s offering this prestigious course at a gigantic discount for my Horde only until Sunday, 2/9 at midnight EST. Plus, if you use my affiliate link and send me your receipt & shipping address by that deadline (not after — to be clear, you must send it to me, not just buy the course, BEFORE the deadline), I will send you a copy of:
“Crypto Marketing Secrets”
This is the entire 30-issue run of my old “Crypto Marketing Newsletter” in a book.
This print newsletter ran from early 2010 through mid 2012.
It is also not for sale anywhere else, and less than a few hundred people — give or take — on the planet even possess it at all.
NOTE:
This is a *physical* book that will be sent by mail at my expense.
Retail value: $810.00 (30-issue run, each issue costed $27)
It’s yours when you buy Ken’s copywriting course via my affiliate link during the sale here:
http://www.EmailPlayers.com/secret-course
Ben Settle