How Earth’s mightiest copywriters think about, write, and create bullets
Published: Fri, 02/07/20
Today we continue my e clusive interview with the great Ken McCarthy — founding father of internet advertising as we know it (even Time Magazine…
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Sociopaths in guru clothing
Published: Thu, 02/06/20
Many years ago, I first heard how there are a shockingly large number of people in the world — especially in industry’s where persuasion is celebrated…
Free headline writing training from elBenbo’s first "defacto" copy chief
Published: Thu, 02/06/20
Below is part one of an e clusive interview with the great Ken McCarthy — founding father of internet advertising as we know it (even Time Magazine…
I told him to set fire to his silly email
Published: Wed, 02/05/20
Let me tell you a story about my friend NN.He’s in his early 40’s and, couple years ago he asked my advice on how to attract and date a hot woman half…
Client "break up insurance" plan
Published: Tue, 02/04/20
Many years ago, a guy who used to blog in the dating niche wrote an infamous “break up insurance” plan for men.It had lots of practical tips like:*…
How to "Harrumph-up" a business
Published: Mon, 02/03/20
Behold a recent ju taposition of emails:After I sent this morning’s email about why a guy should always be "taking applications" when it comes to…
More business lessons from elBenbo’s dating files
Published: Mon, 02/03/20
Few years ago, I was dating a girl who was getting very aggressive about me giving her my precious & ever-elusive commitment. We had dated for maybe a…
How to get customers & clients to stay in love with you
Published: Sun, 02/02/20
Behold this quote from comedian Dante Nero:“A woman falls in love with you for what you are, spends the rest of the relationship trying to change you…
How to get ice cold leads instantly hot for you
Published: Sat, 02/01/20
“You know, Trump had a point about women…”I said to the left-wing Bernie fan I took out to the bar.This was just two weeks before Trump got…
First time is always the most awkward
Published: Fri, 01/31/20
“Email Players” subscriber Don Archer blocks out the sun by raining arrows down on the Procrastination Monster... and makes a pretty penny as a…