Persuasion secrets of the King of The Crossroads
Published: Tue, 10/08/19
For some Halloween-time fun, let's talk about the TV Villain:Crowley.Crowley being the King of Hell/King of the Crossroads (the #1 crossroads demon…
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Steaming hot pile of new marketing videos
Published: Mon, 10/07/19
Over the last couple weeks or so, I uploaded a fresh, hot, steaming pile of valuable new video content over yonder at elBenbo TV.Here’s where to scoop…
“Meet Mr. God”
Published: Sun, 10/06/19
The subject line to this email was originally a headline written by the late, great, and utterly brilliant copywriting master Jim Rutz.And, it…
The headless horseman of headlines
Published: Sun, 10/06/19
Since it’s almost Halloween time…One of my favorite Halloween cartoons is the Disney one about the Headless Horseman. He’s basically a guy on a horse…
The Weekly World News of copywriters
Published: Sun, 10/06/19
One of my most prized copywriting, marketing, email, etc possessions is the stack of old Weekly World News issues I got last year.Each issue is e…
Advice to people who are awful at selling themselves
Published: Sat, 10/05/19
It’s an amusingly cruel irony how many freelancers can write copy to sell their client’s products and services, but writhe around in frustration when…
The most freakishly fascinating sales letter headline ever written
Published: Sat, 10/05/19
One of my favorite Jim Rutz headlines is:“The 8 Best Ways To Kill Your Husband”Reason why is, it shows one of the things about Jim Rutz that…
How to create your own copywriting tactics
Published: Sat, 10/05/19
One of the best copywriting lessons I ever done learned-ed-ed, was ironically, from someone who doesn’t even know what copywriting is.Here’s the…
Half the trick of being a great copywriter
Published: Fri, 10/04/19
Once upon a time, the great Clayton Makepeace interviewed the late, great Jim Rutz about copywriting.At the time, they were 2 of the top 3 or 4…
Ghost stories that’ll scare the hades out of your competition
Published: Fri, 10/04/19
One of the most valuable books I possess is a big, green binder full of copywriting and marketing trainings I printed out and stuffed inside. One of…