The Weekly World News of copywriters
Published: Sun, 10/06/19
Each issue is extremely weird.
Completely irreverent.
And, yes, unrepentantly kooky.
But, all that unorthodox content can help anyone create better sales copy, book, emails, videos, audios, whatever it is you market with. Which is probably why the late, great copywriter Gene Schwartz said everyone should be reading it…
Which brings me to another late, brilliant copywriter - Jim Rutz.
I have no idea if he read The Weekly World News.
But a lot of his ads are very Weekly World News-ish.
Not in the sense of talking about Bigfoot having the Chupacabra’s baby… but just in the way his ads would touch upon something weird, unorthodox, or a bit weird at times. And this was even if he wrote to “sophisticated” markets — like investors, etc.
More irony:
You cannot really “swipe” Jim Rutz ads… but they are 100% swipe-able.
By that I mean this:
You can draw loads of inspiration just browsing his ads before creating your own emails, sales copy, videos, social media posts, articles, book content, blogs, etc.
Thus, I hereby dub Jim Rutz The Weekly World News of Copywriters.
And I also hereby dub today as the last day to get the “Read This Or Die” swipe file containing 200+ of his ads and promos, along with the bonus videos I am sending to those who buy from my affiliate link and send me their receipt by midnight tonight EDT.
Here’s how it works:
1. Use my affiliate link below to get the swipe file
2. Forward me your receipt by tonight (Sunday October 6) at midnight EDT
3. And I will send you:
“The Swiperoscope Saga: Part 1”
These videos contain almost 2.5 hours of Yours Rudely putting 5 of my favorite ads and sales letters in my private swipe file under the proverbial “microscope”, and analyzing them word-for-word.
In some ways, these are the most valuable bonuses I’ve ever offered.
Especially since I ended up re-learning or seeing whole new insights as I did them.
Anyway, they are yours for the taking.
That is, if you send your “Read This Or Die” receipt to me by tonight’s deadline.
Here is my affiliate link:
http://www.EmailPlayers.com/rutz
Ben Settle
P.S. Some of the secrets in the bonus videos I want to send you include:
* 4 phrases you can sprinkle throughout your copy that helps turn off a person’s inner BS detector when making big claims.
* How to “bake” urgency into your ads, sales letters, and emails without needing a deadline.
* The horrifyingly politically incorrect reality about using shaming in your marketing. (An amusing observation: Certain billion dollar companies use shaming to the hilt all the time, even as your broke mush-cookie copywriter friends on Flakebook insist it doesn’t work.)
* The Hollywood screenwriter secret to belting out fast-paced sales copy that doesn’t let people stop reading.
* Two words the late, great copywriter Gary Halbert would use to get people to “lean in” and read his copy.
* How to “recruit” envious & jealous friends to help write your ads without them even knowing it. (One of the greatest copywriters in history did this repeatedly, and it was one of his most powerful secrets for boosting response.)
* A simple “tweak” your copy that can make your marketing almost neurologically impossible to ignore.
* A secret kind of ad that was used all the time in the early and mid 1900’s that still can work like gangbusters today. (I’m testing this baby myself… and not only did Jim Rutz use this kind of ballsy advertising, but the late, great copywriter Gene Schwartz advocated it, too, when hardly anyone else was.)
* The Incredible hulk test for knowing when you can safely ignore the common advice about writing copy at “7th grade or lower” language.
* A simple sales letter opener (used by three of the greatest copywriters who ever lived) that automatically embeds proof & credibility into your promos.
* A secret biological advantage men have in life. (Nothing to do with copywriting per se — yet smart copywriters will be able to use it.)
* A secret biological advantage women have in life. (Again, nothing to do with “copywriting”, yet a wise copywriter can use this info to write stronger copy.)
* The real secret behind how the late, great Gary halbert built up intrigue sentence-by-sentence in his sales copy… and drew in people even if they weren’t interested in the subject matter.
* A “vitamin” that is almost guaranteed to help copywriters explode response and sales. (The great Gary Bencivenga — universally considered to be the greatest living copywriter — talked about this vitamin, and if it’s good enough for him…)
* A completely non-woo-woo way (used by some of history’s greatest orators, but that horrifies broke public speaking college teachers) to create a “hypnotic” effect in your sales copy.
* How to make even your craziest claims sound completely credible & believable. (I first learned this ditty while studying some Dan Kennedy ads, and if you read his sales copy, you can see him doing it all the time.)
* An old school MLM sales trick for writing “skeptic friendly” sales copy.
* A rarely-used ancient Greek philosopher persuasion trick that can potentially make all your copy — for any kind of marketing — far more responsive than it is now.
* A truly sneaky (and also truly ingenious) example of how to legally use someone else’s trademark in your advertising to help sell your offers. (This is admittedly tough to pull off… and legal counsel is 100% required before you do it… but if you do pull it off, you can potentially create a whole army of new business with just a couple words added to your sales copy.)
* And a whole lot more…
Anyway, a reminder:
The deadline to get these bonuses is tonight (Sunday, October 6) at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline.
Or else, no bonus videos for you.
Here’s my affiliate link:
http://www.EmailPlayers.com/rutz