Advice to people who are awful at selling themselves
Published: Sat, 10/05/19
The reason why?
I suspect it is often because they don’t know how to sell, and only know how to pitch.
If this is something that plagues you, then when selling yourself you must remove the dark-visored helmet of the copywriter and put on the clear-visored helmet of the salesman.
Very simple.
At least, it should be simple.
Unfortunately, if there’s one thing copywriters are great at, it’s making something that should be simple & clear — like storytelling, for example, which copywriters are notorious for making needlessly complicated — complex & obscure.
But one copywriter who did not have this problem was the late, great Jim Rutz.
One reason why is, he knew how to sell.
(Having cut his teeth in old school one-on-one sales).
And another reason was, he thought way outside the box.
Take, for example, this headline he wrote:
“For Rent: Slightly Used Executive-Writer”
It has that “un-okay” thing going for it, along with it being completely non-needy and, while it was inherently clever, it did not look like it was trying to be clever.
Here’s why I bring this up:
The “Read This Or Die” swipe file of 200+ Jim Rutz ads & promos includes a folder called “Rutz selling Rutz” where you can read how he approached selling himself for everything from getting copywriting clients… to writing a resume… to advertising himself as a potential mate (where he amusingly described his politics as “to the right of Genghis Khan” — which was especially brilliant for a whole variety of reasons).
This is by far the best, most fascinating, most inspiring swipe file I possess.
I’d pay 10 times the cost for it without even batting an eye.
And I have no problem saying one of the advantages my emails especially have had over the years is being influenced by this great man of copywriting’s mind via reading everything I could get my hands on about him and his advertising.
Something the “Read This Or Die” swipe file is chock full of.
Including a couple interviews — one with him, and another about him.
Plus, there’s something else.
If you…
1. Use my affiliate link below to get the swipe file
2. Forward me your receipt by tomorrow, Sunday October 6 at midnight EDT
3. I will send you:
“The Swiperoscope Saga: Part 1”
These videos contain almost 2.5 hours of Yours Rudely putting 5 of my favorite ads and sales letters in my private swipe file under the proverbial “microscope”, and analyzing them word-for-word.
In some ways, these are the most valuable bonuses I’ve ever offered.
Especially since I ended up re-learning or seeing whole new insights as I did them.
Anyway, they are yours for the taking.
That is, if you send your “Read This Or Die” receipt to me by tomorrow night’s deadline.
Here is my non-filtered affiliate link:
http://www.EmailPlayers.com/rutz
Ben Settle