The most freakishly fascinating sales letter headline ever written
Published: Sat, 10/05/19
“The 8 Best Ways To Kill Your Husband”
Reason why is, it shows one of the things about Jim Rutz that fascinates me the most:
His mastery of using blind curiosity in many of his headlines.
Usually, having a benefit, or implied benefit at the very least, is what drives high-selling direct response ads. But Jim Rutz not only penned a lot of pure curiosity headlines, but his copy was so inherently interesting and fascinating that many times you don’t even know something is for sale until you’ve read it — like pleasure reading — and you find this overwhelming urge to buy the product he somehow was selling without selling.
Anyway, something to think about if you write copy…
And here’s something else to think about:
If you want to see a 200+ promo swipe file of Jim Rutz’s ads, featuring all kinds of his sales letters and ads doing this sort of thing, the deadline to get the “Read This Or Die” swipe file along with the bonus Swiperoscope sales letter analysis videos I am giving to people who buy from my affiliate link below and send me the receipt by that deadline is coming up lickety-split.
Here’s how it works:
1. Use my affiliate link below to get the swipe file
2. Forward me your receipt by tomorrow, Sunday October 6 at midnight EDT
3. I will send you:
“The Swiperoscope Saga: Part 1”
These videos contain almost 2.5 hours of Yours Rudely putting 5 of my favorite ads and sales letters in my private swipe file under the proverbial “microscope”, and analyzing them word-for-word.
In some ways, these are the most valuable bonuses I’ve ever offered.
Especially since I ended up re-learning or seeing whole new insights as I did them.
Anyway, they are yours for the taking.
That is, if you send your “Read This Or Die” receipt to me by tomorrow night’s deadline.
Here is my non-filtered affiliate link:
http://www.EmailPlayers.com/rutz
Ben Settle
P.S. I have nothing but pure contempt for procrastinators.
I say this for the gaggle of small-thinkers who, every. single. time. I do one of these types of offers, waits until a few minutes before the deadline, or is too ignorant to even look at the deadline, and something goes wrong with the order page, they can’t buy, then they ask if I will make an exception.
The answer is no.
Time to put that nasty case of procrastination-itis to bed, Chuckles.
That is, if you want these bonus videos.
If not, then, by all means, procrastinate away…