“Meet Mr. God”
Published: Sun, 10/06/19
And, it perfectly illustrates something he did often in his copy.
And that is what I call “David Lynch” copywriting.
Here's what I mean:
One of the things movie director David Lynch does better than probably anyone in movies is, he constantly fills his movies and TV shows with random & weird stuff so that there is practically always something off-key going on grabbing your attention. It keeps sucking your mind back in before it wanders off and forces the viewer to ask “what is that...” and have to stick around to get the answers.
He did this especially well in his cult hit show “Twin Peaks”.
Like, for example:
The chick with the eye patch, the dancing midget in the main character’s dreams, weird music, a room service waiter who sees the main character bleeding to death in his hotel room and gives him a thumbs up as he lays there, a lady who walks around carrying a log everywhere she goes… and the list goes on. Every scene, every character, every line of dialog (for the most part) has something weird, out of the ordinary, out of place, or somehow random going on.
And it works like crazy to keep attention.
In David Lynch’s case, he’s a “disturb, offend, or mystify” moviemaker.
And I have noticed Jim Rutz did a similar (not necessarily the same) thing in his ad copy, his headlines, the artwork, and the list goes on.
Thus headlines like "Meet Mr. God."
There are many examples of this in the “Read This Or Die” swipe file.
If this interests you, here are the details:
This swipe file is made up of 200+ Jim Rutz ads & promos spanning all kinds of markets big and small, for some of the most successful direct mailers on the planet — as well as ads selling himself as a potential husband or his books persuading Christians to switch to house churches… he was all over the map…)
Plus, here’s something else.
If you…
1. Use my affiliate link below to get the swipe file
2. Forward me your receipt by tonight, Sunday October 6, at midnight EDT
3. I will send you:
“The Swiperoscope Saga: Part 1”
These videos contain almost 2.5 hours of Yours Rudely putting 5 of my favorite ads and sales letters in my private swipe file under the proverbial “microscope”, and analyzing them word-for-word.
In some ways, these are the most valuable bonuses I’ve ever offered.
Especially since I ended up re-learning or seeing whole new insights as I did them.
Anyway, they are yours for the taking.
That is, if you send your “Read This Or Die” receipt to me by tomorrow night’s deadline.
Here is my non-filtered affiliate link:
http://www.EmailPlayers.com/rutz
Ben Settle
* 4 phrases you can sprinkle throughout your copy that helps turn off a person’s inner BS detector when making big claims.
* How to “bake” urgency into your ads, sales letters, and emails without needing a deadline.
* The horrifyingly politically incorrect reality about using shaming in your marketing. (An amusing observation: Certain billion dollar companies use shaming to the hilt all the time, even as your broke mush-cookie copywriter friends on Flakebook insist it doesn’t work.)
* The Hollywood screenwriter secret to belting out fast-paced sales copy that doesn’t let people stop reading.
* Two words the late, great copywriter Gary Halbert would use to get people to “lean in” and read his copy.
* How to “recruit” envious & jealous friends to help write your ads without them even knowing it. (One of the greatest copywriters in history did this repeatedly, and it was one of his most powerful secrets for boosting response.)
* A simple “tweak” your copy that can make your marketing almost neurologically impossible to ignore.
* A secret kind of ad that was used all the time in the early and mid 1900’s that still can work like gangbusters today. (I’m testing this baby myself… and not only did Jim Rutz use this kind of ballsy advertising, but the late, great copywriter Gene Schwartz advocated it, too, when hardly anyone else was.)
* The Incredible hulk test for knowing when you can safely ignore the common advice about writing copy at “7th grade or lower” language.
* A simple sales letter opener (used by three of the greatest copywriters who ever lived) that automatically embeds proof & credibility into your promos.
* A secret biological advantage men have in life. (Nothing to do with copywriting per se — yet smart copywriters will be able to use it.)
* A secret biological advantage women have in life. (Again, nothing to do with “copywriting”, yet a wise copywriter can use this info to write stronger copy.)
* The real secret behind how the late, great Gary halbert built up intrigue sentence-by-sentence in his sales copy… and drew in people even if they weren’t interested in the subject matter.
* A “vitamin” that is almost guaranteed to help copywriters explode response and sales. (The great Gary Bencivenga — universally considered to be the greatest living copywriter — talked about this vitamin, and if it’s good enough for him…)
* A completely non-woo-woo way (used by some of history’s greatest orators, but that horrifies broke public speaking college teachers) to create a “hypnotic” effect in your sales copy.
* How to make even your craziest claims sound completely credible & believable. (I first learned this ditty while studying some Dan Kennedy ads, and if you read his sales copy, you can see him doing it all the time.)
* An old school MLM sales trick for writing “skeptic friendly” sales copy.
* A rarely-used ancient Greek philosopher persuasion trick that can potentially make all your copy — for any kind of marketing — far more responsive than it is now.
* A truly sneaky (and also truly ingenious) example of how to legally use someone else’s trademark in your advertising to help sell your offers. (This is admittedly tough to pull off… and legal counsel is 100% required before you do it… but if you do pull it off, you can potentially create a whole army of new business with just a couple words added to your sales copy.)
* And a whole lot more…
Anyway, a reminder:
The deadline to get these bonuses is tonight (Sunday, October 6) at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline.
Or else, no bonus videos for you.
Here’s my affiliate link:
http://www.EmailPlayers.com/rutz