Sales seduction secrets of a 40-year old virgin
Published: Thu, 10/03/19
More insights into the psyche of the late, brilliant Jim Rutz:(Easily one of the best 3 or 4 greatest copywriters who ever lived)In the interview I…
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The "Sheldon Cooper" of copywriting’s super creativity secret
Published: Thu, 10/03/19
Once upon a time, the great Brian Kurtz interviewed the great A-list copywriters John Carlton & David Deutsch about the late, great copywriter Jim…
My secret “guilty-pleasure” swipe file
Published: Thu, 10/03/19
Confession time:I was never a middle-aged virgin.I have never been described as being a “Sheldon Cooper”-like (the socially inept and idiosyncratic…
Why you’ll soon have no choice but to have your own online platform
Published: Wed, 10/02/19
Reader Braeden Phillips drops a zinger the big tech fanboys don’t want to hear:===Hey Ben,I was watching one of your videos the other day and you…
elBenbo the tech god hurls lightning bolts from his hidden lair
Published: Tue, 10/01/19
Actually, I’m about as technical as a caveman picking his teeth with a rock…But I am hurling some righteous lightning bolts.Here's what I…
Sheesh. Clearly I need to step up my game.
Published: Mon, 09/30/19
New-ish “Email Players” subscriber Waju Abraham shares his atypical, completely off-the-charts, and not-at-all-the-norm response from applying my…
The secret subject line format that’s almost guaranteed to get opened
Published: Mon, 09/30/19
A little while back, I received an email from “Email Players” subscriber Heath Wilcock with a subject line that, whether he realizes it or not, is a…
Terrifyingly naked sales pitch inside
Published: Mon, 09/30/19
The October Halloween “Email Players” issue goes to the printer today.It yaps about everything from how to profit from secret guru trolls… to a…
How to make writing easier and easier on yourself
Published: Sun, 09/29/19
“Email Players” subscriber Denise Sanger lets me have it after reading the “stirring up the marketing incels” email I sent the other week…===Hi…
The secret experimental ad format I'm testing
Published: Sun, 09/29/19
One of the reasons I am keen on getting the October “Email Players” issue mailing list to the printer tomorrow and into subscribers’ hands as fast as…