The secret experimental ad format I'm testing

Published: Sun, 09/29/19

One of the reasons I am keen on getting the October “Email Players” issue mailing list to the printer tomorrow and into subscribers’ hands as fast as possible has nothing to do with any “how to” info.

It’s for the 3 full page ads inserted inside.

But, these ain’t just any old ads.

They’re formatted in an experimental way I believe will make them either do exceptionally well… or become exceptional duds.

I won’t know either way until it gets in everyone’s hands.

But, I will say this:

It’s a format the late, great Gene Schwartz endorsed.

Few (if any) people have used it in my niche.

And, even if someone did/is, it ain’t the way I’m doing it.

Plus, when I showed it to “Email Players” subscriber Ken McCarthy recently, he seemed genuinely curious about how well it’d do, too.

The point of all this?

I’m not sure there is one.

Except, maybe as a heads up to the ad geeks in my Email Players of the Horde.

For everyone else:

Tomorrow’s the deadline to subscribe to her the Octobet issue.

After that, it’ll be too late, Pokey.

Here’s the link of doom:

http://www.EmailPlayers.com

Ben Settle