My secret “guilty-pleasure” swipe file
Published: Thu, 10/03/19
I was never a middle-aged virgin.
I have never been described as being a “Sheldon Cooper”-like (the socially inept and idiosyncratic character from Big Bang theory) fellow by one of the top A-list copywriters on the planet, either.
And I certainly have never had direct mail as furniture… never looked for a Russian mail-order bride… never had a popular & fascinating weekly column on one of the biggest conservative news sites on the internet... and never wrote a book that caused a horde of Christians to stop going to traditional churches.
But, I am proud to say this:
Last year at one of his masterclasses I taught at, the great Brian Kurtz compared Yours Humbly to being the email-version of the late, great copywriting genius-of-the-ages Jim Rutz — who WAS all the above and a whole lot more.
Another confession:
Jim Rutz's brilliant ads have been my favorite guilty-pleasure for almost 20-years.
Especially since they break nearly every conventional “rule” of great copywriting.
And, also especially since the small number of his ads and sales letters I was able to procure early on radically influenced the way I think about, write, and approach emails, sales copy, and other content marketing… to make them stand out shoulders and heads in the psyches of thousands of people each day judging by my email & sales letter response trends.
The bad news?
Mr. Rutz’s ads are not easy to find.
Almost impossible, in many cases, unless you’re connected to the right people.
The good news?
The great Brian Kurtz is one of those few people with the right connections, and he has compiled 200+ of Jim Rutz’s best ads, sales letters, and promos onto a USB thumb drive in a protective plastic case called:
“Read This Or Die”
These are promotions & insanely profitable controls Mr. Rutz wrote for the world’s biggest direct mail companies.
There are also some ads selling himself in there, too.
(His personal ad — “Damsel Wanted (Distress Optional)” being a doozy.)
Plus, there’s a “Jim Rutz live” section.
This section includes a rare interview Jim Rutz did with the great Clayton Makepeace and an exclusive webinar Brian Kurtz did with John Carlton & David Deutsch — two of just a small handful of copywriters who ever lived that worked directly with and for Jim Rutz.
More:
To light an even bigger flame under that gluteus assimus of yours… I’m including a valuable bonus just for people who (1) buy this swipe file from my self-righteous affiliate link below and (2) forward your receipt to me *by* this Sunday, October 6 at midnight EDT.
i.e. you must send me your receipt by the deadline, not just buy the swipe file.
I have to be 100% crystal clear about this for the procrastinators who foolishly think waiting until the last minute is somehow an intelligent decision, or have trouble following simple instructions.
Anyway, back to the business:
This bonus is a collection of videos I made just for this promo called:
“The Swiperoscope Saga: Part 1”
These videos contain almost 2.5 hours of Yours Rudely putting 5 of my favorite ads and sales letters in my private swipe file under the copywriting “microscope”, and analyzing them word-for-word. And if you send me your receipt *by* the above deadline, I’ll email it to you for your viewing displeasure while you await your Jim Rutz swipe file USB drive to arrive by snail mail.
One more thing:
I’ll be mailing a LOT about this over the next few days.
And as of today, Brian has a limited supply of these USB thumb drives.
Obviously, if he runs out, he will make more.
But, if you buy after he runs out of his current inventory, you’ll have to wait a lot longer to get the Jim Rutz swipe file.
To grab this swipe file today, go here:
http://www.EmailPlayers.com/rutz
Ben Settle
P.S. Some of the secrets in the bonus videos I want to send you include:
* 4 phrases you can sprinkle throughout your copy that helps turn off a person’s inner BS detector when making big claims.
* How to “bake” urgency into your ads, sales letters, and emails without needing a deadline.
* The horrifyingly politically incorrect reality about using shaming in your marketing. (An amusing observation: Certain billion dollar companies use shaming to the hilt all the time, even as your broke mush-cookie copywriter friends on Flakebook insist it doesn’t work.)
* The Hollywood screenwriter secret to belting out fast-paced sales copy that doesn’t let people stop reading.
* Two words the late, great copywriter Gary Halbert would use to get people to “lean in” and read his copy.
* How to “recruit” envious & jealous friends to help write your ads without them even knowing it. (One of the greatest copywriters in history did this repeatedly, and it was one of his most powerful secrets for boosting response.)
* A simple “tweak” your copy that can make your marketing almost neurologically impossible to ignore.
* A secret kind of ad that was used all the time in the early and mid 1900’s that still can work like gangbusters today. (I’m testing this baby myself… and not only did Jim Rutz use this kind of ballsy advertising, but the late, great copywriter Gene Schwartz advocated it, too, when hardly anyone else was.)
* The Incredible hulk test for knowing when you can safely ignore the common advice about writing copy at “7th grade or lower” language.
* A simple sales letter opener (used by three of the greatest copywriters who ever lived) that automatically embeds proof & credibility into your promos.
* A secret biological advantage men have in life. (Nothing to do with copywriting per se — yet smart copywriters will be able to use it.)
* A secret biological advantage women have in life. (Again, nothing to do with “copywriting”, yet a wise copywriter can use this info to write stronger copy.)
* The real secret behind how the late, great Gary halbert built up intrigue sentence-by-sentence in his sales copy… and drew in people even if they weren’t interested in the subject matter.
* A “vitamin” that is almost guaranteed to help copywriters explode response and sales. (The great Gary Bencivenga — universally considered to be the greatest living copywriter — talked about this vitamin, and if it’s good enough for him…)
* A completely non-woo-woo way (used by some of history’s greatest orators, but that horrifies broke public speaking college teachers) to create a “hypnotic” effect in your sales copy.
* How to make even your craziest claims sound completely credible & believable. (I first learned this ditty while studying some Dan Kennedy ads, and if you read his sales copy, you can see him doing it all the time.)
* An old school MLM sales trick for writing “skeptic friendly” sales copy.
* A rarely-used ancient Greek philosopher persuasion trick that can potentially make all your copy — for any kind of marketing — far more responsive than it is now.
* A truly sneaky (and also truly ingenious) example of how to legally use someone else’s trademark in your advertising to help sell your offers. (This is admittedly tough to pull off… and legal counsel is 100% required before you do it… but if you do pull it off, you can potentially create a whole army of new business with just a couple words added to your sales copy.)
* And a whole lot more…
Anyway, a reminder:
The deadline to get these bonuses is Sunday, October 6, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline.
Or else, no bonus videos for you.
Here’s my affiliate link:
http://www.EmailPlayers.com/rutz