Why relying just on Stripe is horrifyingly naive
Published: Sun, 03/07/21
Here’s a true story that could save your business:One of the greatest pieces of advice I ever done got up in this business is when the great Doberman…
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How to get people to pay you to read your advertising
Published: Sun, 03/07/21
Last October I dropped this dirty bomb in an email:===A few months ago, “Email Players” subscriber Brian Kurtz had Yours Crotchety on a webinar as a…
How to build a business empire of Hearstian proportions
Published: Sun, 03/07/21
One of the more useful bios I read was about the late William Randolph Hearst called “The Chief.”But the most useful part ain’t in the “meat” of the…
Why software beats info-publishing all to hades
Published: Sun, 03/07/21
Loathe as I am to admit this:Over the past couple years I’ve become absolutely convinced software is not only going to replace info-publishing as the…
4 ways to profit from coaching deals that are so simple Kamala’ll probably outlaw 'em if she can
Published: Sat, 03/06/21
One of my all-time favorite sales letters to study is from Dan Kennedy.It’s about a coaching & consulting business offer he sells.And the headline…
How to create urgency without a nagging monthly deadline
Published: Sat, 03/06/21
Once upon a time I got this question from an "Email Players" subscriber:==We have an email list of around 12k people from our Youtube channel. We have…
The blood-sucking job that saved my business
Published: Sat, 03/06/21
The year was 1999.I was working a crap job in Chicago as an assistant video editor at an upscale video production company, which merely meant I was a…
What the movie “The Secret” should have been about
Published: Fri, 03/05/21
I can’t say I ever watched the movie “The Secret” nor do I care to.I find just about everything written about the so-called law of attraction takes a…
Trickle-in list-o-nomics
Published: Fri, 03/05/21
About 6 years ago, I did a training at one of my pal Ray Higdon’s elite masterminds.(i.e., the kind people paid thousands of dollars to attend)And, I…
Subscription offer advice from the World’s Greatest Living Copywriter
Published: Fri, 03/05/21
Last month I did my annual re-visiting of the infamous “100 Seminar” DVDs created by “Email Players” subscriber & the man universally considered to be…