Not an economic prophet or even a Miss Cleo
Published: Mon, 03/15/21
Came a question last year right after the economy tanked:===Hello Ben,How did you know? Having read your emails you predicted a crisis worse than that…
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Persuasion secrets from America’s most loved & hated presidents
Published: Sun, 03/14/21
Before we dig in:If you are in the US, and are taken to blaming "Republicans!" or "Democrats!" (or "Trump!" or now “Biden!”) for your problems, I…
The root cause of low T copywriting
Published: Sat, 03/13/21
Recently, I was re-reading a 20+ year old interview with comic book writer Peter David - who made the Incredible Hulk one of the highest selling…
Don't let numbers 'eff with your head
Published: Fri, 03/12/21
Ooh yeah, baby - the money question:"You don't usually throw numbers in your emails... If everybody knows that this makes people tick... Why is that?…
People who need MBG’s are not to be trusted
Published: Thu, 03/11/21
Last year I was forwarded a link to a website for coaches, where one of the guys there was lamenting about how I don’t offer a money-back…
The "M Word" that almost destroyed an entire wine industry
Published: Wed, 03/10/21
Behold the business-destroying power of storytelling:Many years ago when I lived in The Burgle (Roseburg, OR) I was hanging out at a local wine…
Marketing secrets from the King of Cool
Published: Tue, 03/09/21
My favorite copywriters are the ones who are masters at creating disguised sales pitches.In other words:They mi and merge information with sales talk…
The secret marketing files on my righteous Android
Published: Mon, 03/08/21
Recently a daily email reader asked about what e act marketing, email, copywriting, and other trainings I recommend.Not audio books from audible.But…
For whom the deadline trolls
Published: Sun, 03/07/21
Came a question:===TROLL: Got this email at 1am on a Saturday - went to purchase at 7:30 am on a Saturday and it’s now $597... Am I missing…
Why I killed off a potential 7-figure membership site
Published: Sun, 03/07/21
Here’s a crazy - but true - story about membership sites:A few years ago, I created & launched a membership site called “elBenbo’s Apprentice.” It was…