Trickle-in list-o-nomics
Published: Fri, 03/05/21
(i.e., the kind people paid thousands of dollars to attend)
And, I remember one of the people in the room asking him a question about generating traffic and leads, and building a list, and about paid lead generation vs free lead generation. And at one point in his infinite wisdom, Ray chanted the magic words:
“You can’t scale free.”
Which is 100% true.
And at the time, I thought I was probably leaving many sales on the table by not doing paid traffic, and quickly went to work hiring the two best people I know about the subject to do it for me using Facebook and Google AdWords respectively.
At first, they generated quite a few leads.
And, also, quite a few customers.
But, over time, I started realizing something:
Paid leads mostly sucked for my particular business — which is subscription offer driven. I could see how they would be great for some businesses, but not for all businesses. Especially if you want a business where you don’t want to spend a lot time “warming up” leads, dealing with contemptible new product junkies & low class jackasses looking for cheap and handholding, and dealing with people you have to exert more effort into turning into buyers, putting up with whining about getting too many emails, people who can't even read in some cases (I exaggerate not about this), and people who may make great one-time buyers, but not long-term customers.
This is why, unless something changes, I’ve switched to referral-based leads.
i.e., leads referred to me.
No, you cannot “scale” these leads.
And they trickle in over time vs gushing in.
But if this interests you, then our new Subscription Biz product contains a short “crash course” on how to build an email list (for free) with these kinds of leads that’s ripe for being sold subscription offers. People don’t just casually buy offers that are going to ding their credit cards each month — especially if they’re high ticket.
But these kinds of leads are far more likely to.
And, if you please them, are far more likely to stay with you for a very long time.
The deadline to get this 15+ hour course for $20 is coming up fast.
Here’s the link to partake:
https://www.EmailPlayers.com/sub-biz
Ben Settle
P.S. If you have any tech questions send an email to help@learnistic.com.