Why relying just on Stripe is horrifyingly naive
Published: Sun, 03/07/21
One of the greatest pieces of advice I ever done got up in this business is when the great Doberman Dan foamed at the mouth and barked & snarled at your daily email horror host to get a back-up merchant account, a back-up of a back-up merchant account, and even an off-shore back-up merchant account of the other two merchant accounts.
His advice was based on him being shut down for no reason.
Twice.
In two consecutive weeks.
If he'd had only one merchant account, his 7-figure supplement business would have went under with the push of a bureaucrat's rejection stamp. And, when it happened to me a few years ago - for breaking an obscure rule literally everyone breaks, since none of us even knows it's a rule - I was super grateful for his advice. So much so, I told him what happened in my case, and we got to talking about how many online marketers are in serious danger of having their businesses shut down without even realizing it… *especially* people who rely exclusively on PayPal or Stripe.
PayPal has been de-platforming political conservatives like it’s a sport.
And while Stripe is a great company, once you read their easy-to-understand rules, you may very well realize what they consider “get rich quick”, for example, is vague enough to cover most internet marketing...
(They're more a software merchant account than info publishing.)
Anyway, back to having multiple accounts:
This is why I am a huge proponent of having real merchant accounts.
From real banks.
And, especially, where you have your own merchant account agent to deal with.
I have 3 such agents I deal with I’ve curated over the past several years.
And these 3 people have been like a Godsend to my business.
All you do is, you contact them, say you want a merchant account, they will help set you up (although there is a ton of legwork you’ll have to do on your end) and, if you use a payment gateway that lets you load balance (which they can explain to you), you can — with admittedly a bit of pain-in-the-arse, but 100% understandable, time consuming info-gathering — be set up with multiple merchant accounts.
Which brings me to our new Subscription Biz course.
Troy Broussard & I recorded 15 hours of training for it.
And we go deep — especially in the Q&A section at the end — on this subject, including even the name of someone you can contact right away to get the ball rolling, who will even give you chargeback coaching, last I checked.
But time is not on your side if you want this.
At least, if you want it at the $20 launch price.
To get it for a mere $20, grab it before tonight 3/7 at midnight EST here:
https://www.EmailPlayers.com/sub-biz
Ben Settle
P.S. If you have any tech questions send an email to help@learnistic.com.