How to build a business empire of Hearstian proportions

Published: Sun, 03/07/21

One of the more useful bios I read was about the late William Randolph Hearst called “The Chief.”

But the most useful part ain’t in the “meat” of the book.

It’s in the introduction.

Specifically, this part:

“[Hearst] built the nation’s first media conglomerate by extending his newspaper empire horizontally into syndicated feature, photo, and wire services; magazines, newsreels; serial, feature, and animated films; and radio. . .The opportunities were limitless for expanding his empire — and his audiences — and he capitalized on every one of them. Decades before synergy become a corporate cliche, Hearst put the concept into practice. His magazine editors were directed to buy only stories which could be rewritten into screenplays to be produced by his film studio and serialized, and reviewed, and publicized in his newspapers and magazines. He broadcast the news from his papers over the radio and pictured it in his newsreels.”

Or, as I like to describe it:

“Stacking medias.”

It’s one of the single most powerful & profitable ways to build a business.

And, the exact same concept can be applied to building your own business empire.

Specifically, combining & stacking multiple subscription offers.

This is where you build one subscription offer, then build another one on top of that one, and then stack another on top of that one… over and over and over… as high and as deep as you want, with them all interconnected and helping to grow each other.

For example:

I don’t "just" sell a print newsletter.

I’ve spent the past 1.5 years stacking software, coaching, & membership subscription offers on top of that newsletter — each feeding & building upon the others in a way where they all enrich each other, and where if one goes down, the rest of my business still stands strong. My business partner at Learnistic Troy Broussard does the exact same thing. In his case, he stacks a subscription book-of-the-month business on top of his existing subscription software, high-end coaching, & membership site offers.

Get enough of them going and your empire can be almost impervious.

Enter our new Subscription Biz product.

It’s all about how to start a subscription-based business from scratch.

Specifically, the 4 ways we both have a combined 25 years of experience in:

1. Membership sites

2. Print newsletters

3. Software

4. Coaching

We cover each in more than enough detail to get started and running with whichever you choose. And the beauty of these 4 ways is, should you choose to do so, once you get one up, you can start “stacking” them just like we’re doing in our own businesses if you want.

Or just run one offer if that suits your fancy.

It’s your business, and you can do whatever you like.

The deadline to get this 15+ hour program for a mere $20 is tonight Sunday 3/7 at midnight EST.

Hit the jump below if you want it:

https://www.EmailPlayers.com/sub-biz

Ben Settle

P.S. If you have any tech questions send an email to help@learnistic.com.