The myth of the perfect “ratio” of sales & content in emails
Published: Wed, 02/24/21
Came a great question from an “Email Players” subscriber:==In the Email Skhema book, you talk about always plugging something in every email. Since I…
www.BenSettle.com
Free Email & Web Marketing Tips
Look what Jesus did with a "list" of only 12
Published: Tue, 02/23/21
Last Christmas, “Email Players” subscriber Fabrion Mitchell reported:===I only discovered you e isted in November. Only after a few emails I just knew…
2 “back door” list building methods that can make you one lucky son of a business
Published: Tue, 02/23/21
In honor of St. Patrick’s Day ne t month:I’m teaching some things about list building in the March “Email Players” issue that I believe can make…
This email could possibly help save you from horrifying pain, sickness, or even death
Published: Mon, 02/22/21
A while back, I studied a Dan Kennedy training about creative thinking.And, while it’s full of all kinds of ways to stimulate creative problem-…
Why heavy Facebook users are so easily manipulated they might as well be on puppet strings
Published: Sun, 02/21/21
Today there are officially two kinds of people:1. Those spending all day on Facebook2. Those not spending all day on FacebookAnd I would bet green…
World’s greatest living copywriter dismissed by non-profit crony
Published: Sun, 02/21/21
This past Christmas I got a printed out copy of an email sent to me by Ken McCarthy, with a note at the top that said:“A great chapter of copywriting…
Sociopaths in the guru-hood
Published: Sun, 02/21/21
A rather bizarre historical fact:Many years ago when James Cameron was involved in the casting process for the first Terminator movie, one person who…
What A-list copywriters gossip about behind your back
Published: Sun, 02/21/21
Behold the finale of my interview about copywriting & online empire-building with the great Ken McCarthy.Here we go:elBENBO: When I was doing those…
The copywriting cult of Kardashian
Published: Sat, 02/20/21
Believe it or not, one of the top 3 or 4 copywriters on the planet is:Kim Kardashian.Yes, even though for all I know she probably has never even heard…
How to “ethically exploit” customers into buying from you
Published: Sat, 02/20/21
Belching on with my interview about copywriting & online empire building with Ken McCarthy…THE GREAT KEN McCARTHY: And that is why I had the whole…