Why heavy Facebook users are so easily manipulated they might as well be on puppet strings
Published: Sun, 02/21/21
1. Those spending all day on Facebook
2. Those not spending all day on Facebook
And I would bet green money if you were to put a representative of each side by side, with both of their mental, physical, and emotional “markers” compared… you’d see two very different people inside and out. In this case, I highly suspect the former’s psychological, hormonal, and emotional well-being would be far more likely to resemble a frequent customer of an Old West opium den than the latter’s.
I’ve noticed this in abundance since leaving Flakebook in 2018:
Heavy Facebook users have significantly more mental “dullness” than non-Facebook users.
It’s truly night and day, too.
And it rears its head in many ways.
Like, for example, in how susceptible people are to obvious propaganda.
In fact, true story:
Last month Stefania — who is only on there to sell high end apparel in the buy/sell groups and to do a little rabble rousing for a new social media platform we’ve been cooking up — was telling me about a stray post she wished she could “unsee” on there that was so outrageously dumb & blatantly propagandistic about a certain lie the media is spreading like wildfire right now… I am pretty sure I lost an IQ point or two just hearing it.
I remember thinking:
“How can a grown adult who votes & pays taxes actually fall for this stupidity?”
The answer:
Facebook.
People always on there are particularly susceptible to effect while outright attacking logic as Alfred Hitchcock used to talk about. It’s how he made movies that created fortunes in ticket sales for plots that have so many holes in them you could drive a mack truck through them. One screenwriter even asked him about this sort of thing. And Hitchcock cheerfully admitted he didn’t care about logic, just effect. Because the only time a person thinks of logic is after watching one of his movies on the drive home. And by that time, they’d already paid for their ticket…
So it is on the book of faces.
The control for society’s collective minds has always been logic vs effect.
For example:
Think of an "emergency."
Any emergency hyped up by the media'll do.
Now, simply toss in multiple millions of dollars in funding from organizations that feed off the government grant teet and need people to keep believing in said emergency to keep getting funding… sprinkle in words like “pro science”, “scientists” & “peer reviewed” along with lots of carefully worded citations from corporate-financed studies… have it further backed up by their favorite news media outlet talking head… and voila! —
Instantly believed by tens of millions.
Not a single person on their $900 iPhone believing it even tries to disprove the claim - what actual trained scientists do to theories, as opposed to people who just virtue signal on social media about being "pRo sCiEnCE!" looking to validate their views - since it’s now their reality.
That’s logic vs effect.
And you will see it everywhere once you’re aware of it.
But, probably not if you’re always diddling around in the Facebook opium den, unfortunately.
Which brings me to the devious rub:
Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course.
It not only is a great power education in the “effect” side of copywriting & building an info publishing empire (although he does not use that exact terminology, it is “laced” throughout the second part of the course especially)… but it’s a course that is specifically for the thinking man or woman.
It ain’t for the brain-addled social media addict.
I’d argue the brain-addled social media addict isn’t even capable of learning it.
Not fully, at least.
Anyway, I say that as a warning if you’re on the fence about buying.
One of the best things about all Ken’s books and courses is they are always designed for and primarily benefit the thinking person who questions narratives, who doesn’t need a checklist to make decisions, and who tries to “break” and disprove their own assumptions instead of just looking for ways to validate them. Those looking to validate instead of break are doing the exact opposite of the science which all the blue light specials getting half mast John Thomases over Ridley Scott movies & sharing “I Fugking Love Science!” memes clearly have never been introduced to.
More:
Ken’s offering it at a gigantic discount for my Horde until tonight 2/21 at midnight EST.
Which doesn’t leave you much time.
Frankly, that’s less than 45 minutes from when I am sending this email.
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Ben Settle