The copywriting cult of Kardashian
Published: Sat, 02/20/21
Kim Kardashian.
Yes, even though for all I know she probably has never even heard the word “copywriting” before. Even though she probably has never written a sales letter in her life. And even though she may very well not even know what a good ad was if it fell out of the sky, landed in her bosom, and told her she smells like hope.
So what makes her one of the best copywriters?
Well, let’s just put it this way:
Brands have offered her from as much as half a million to a million dollars for a single social media post on Twitter or Instagram. Think about that: A million dollars for a few sentences of copy, mentioning a brand nobody has heard of, selling some kind of hand bag, cosmetic, or other commodity that probably is not that much more intrinsically valuable than its equivalent at Walmart.
Show me any copywriter — A-list or otherwise — who can do that.
I don’t care if you summoned the ghosts of John Caples, David Ogilvy, Gene Schwartz, Mel Martin, Gary Halbert, and Claude Hopkins, locked them in a secluded cabin in the woods with the top 10 A-list copywriters on the planet today… gave them a year deadline to write a similar tweet, and all the market research modern technology can deliver.
Even with all that, they couldn’t do what KK does with a single tweet.
The reason:
It ain’t the “copy” doing the selling.
The heavy lifting selling is being done by all the positioning, all the built-up celebrity & secks tape status, all the marketplace leadership, all the cult-like legions of pre-sold followers, all the ticket-taking, and all the massive marketplace demand already in place before that copy is written.
The copy merely pitches & asks for the order from there.
Which brings me to the point:
There’s no shortage of copywriting training around. You can’t swing a bat without smacking yet another course, book, training, or guru teaching the subject. Some are better than others. And a few are even exceptionally good. But there’s only one designed to teach how to have at least some of the above positioning advantages a Kim Kardashian has in addition to teaching the copywriting side.
That course being…
(if it ain’t already obvious where this is headed):
Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course.
And if you want it, you can have it at a gigantic discount for my Horde only, until Sunday, 2/21 at midnight EST. Plus, if you use my affiliate link below you get two extremely valuable (unadvertised — not listed on the sales page) bonuses you can’t get anywhere else:
1. “Crypto Marketing Secrets”
This is the entire 30-issue run of my old “Crypto Marketing Newsletter” in a book.
This print newsletter ran from early 2010 through mid 2012.
It is also not for sale anywhere else, and less than a few hundred people — give or take — on the planet even possess it at all.
NOTE: This is NOT a book about crypto currency.
But it is a *physical* book that will be shipped to you at my expense.
Retail value: $810.00 (30-issue run, each issue costed $27)
2. Access to Ken’s upcoming:
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This private zoom call (dates & time TBA) will reveal the multi-billion dollar copywriting lessons you can witness in “real time” from the two bit celebrity-created conman currently orchestrating the greatest fraud in world history.
A lot of what this fraud is doing is pure copywriting.
And, in a lot of ways, he’s the best “copywriter” who probably ever lived.
Ken has a lot to say about this.
And, while I have no idea about exactly what he’s going to say, I know it’ll be fascinating for anyone interested in the art, craft, and science of creating business empires using the information inside Ken’s course.
Both bonuses are yours when you buy with my affiliate link by the deadline.
Here’s the link:
https://www.EmailPlayers.com/secret-course
NOTE: if you order the virtual version of it, put your shipping address where it says:
"Additional information
Order notes (optional)"
That way I can send you the Crypto Marketing Secrets book.
Ben Settle
P.S. Another fun fact about copywriting:
After doing a copywriting assignment for Ken McCarthy several years back, where he hired me to write the bullets (just the bullets) for one of his products… he was so pleased with the work he called me:
“The Bullet Man”
In fact, he even offered to transfer his "thebulletman .com” domain to me.
Alas… I refused.
Why?
Because, as I told him, HE is the bullet man, not me.
I learned a lot of what I know about bullets from him.
Specifically, in his copywriting course I’m shilling this weekend.
The deadline to get it at the huge Ben Settle discount along with the Crypto Marketing Secrets book & access to the End of the World call is tomorrow.
Here’s my affiliate link:
https://www.EmailPlayers.com/secret-course
NOTE: if you order the virtual version of it, put your shipping address where it says:
"Additional information
Order notes (optional)"
That way I can send you the Crypto Marketing Secrets book.