My customers not allowed to do math
Published: Fri, 01/29/21
One of the more amusing accounts I used to follow on Twitter was a batty chick with crazy eyes, whose account was called:“Boyfriend not…
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Copywriting conversations with God
Published: Thu, 01/28/21
“Email Players” subscriber Daniel Throssell does me a solid:===So I've been meeting up with an old friend of mine from uni lately.He's a sharp dude.
What Trump & Jobs knew about copywriting most never will
Published: Thu, 01/28/21
Let us hearken back to 2015-2016.Back when Trump started running for president, and constantly said one outrageous thing after another to the point…
The problem with copywriters who haunt Facebook all day
Published: Wed, 01/27/21
“Email Players” subscriber Riley Holland reports in:===Btw, I'm three issues into my subscription, and I'm getting a ton out of it. I've reread the…
The secret of the One Word Headline
Published: Wed, 01/27/21
Came a question:“Ben I’ve been watching your sales letters and want to know why you write so many heads line that are 1 or 2 words and thats it. Most…
How to “manufacture” sales & new clients
Published: Tue, 01/26/21
Back when pro Baseball was fun to watch, I remember my favorite commentator Ken “Hawk” Harrelson using the term:“manufacturing runs”By that he meant,…
Cupid elBenbo shoots you smack dab in the bum with some sales letter lustin’
Published: Tue, 01/26/21
Many years ago your pal & daily email horror host was hired by the “founding father” of internet marketing (as well as the founding father of email…
Why it sounds like I have contempt for newbies
Published: Mon, 01/25/21
If you’ve been reading these emails for very long, you will no doubt have noticed I not only do not cater to newbies, but in some cases it looks like…
Customers who demand being lied to
Published: Sun, 01/24/21
Last week an “Email Players” subscriber doing a bit of freelance copywriting in the Biz opp niche asked a question about why her emails were getting…
C.S. Lewis’s dark prophecy about writing brilliantly convincing sales copy
Published: Sat, 01/23/21
One of the more intriguing biographies I once read is called:“The Narnian: The Life and Imagination of C. S. Lewis”C.S. Lewis was known to be an…