The problem with copywriters who haunt Facebook all day
Published: Wed, 01/27/21
===
Btw, I'm three issues into my subscription, and I'm getting a ton out of it. I've reread the three issues several times, and I'm sure I'll continue to. The index card bullet drilling is more powerful than I'd have guessed, and I even set up a weekly DnD group with a fellow email players subscriber and a bunch of our friends to get deeper inside that analogy (I'd never played before, but I could tell there were insights to be had based on the way you described it).
Good shit, well worth the price. Most importantly, it's making engaging with my marketing feel fun and creative again, which in itself is giving me something to try to feel into and reverse engineer for my own customers and clients.
===
That’s what it’s all about:
If it ain’t fun, what’s the point?
Same with the copywriting side of business.
A few years ago, back when I still debauchered my brain, attention span, & hormones like everyone on Facebook does (which is by design, according to its co-founder Sean Parker…) I remember this friend of my brother’s whining about how “hard” copywriting is.
I almost felt sorry for the guy.
But those who self-victimize for attention on social media are rather boring.
Thus, no pity was given.
And to be fair, he’s not alone, though.
I used to notice a lot of down-at-the-mouth copywriters haunting Facebook all day.
It’s almost like there’s a correlation there…
Which brings me to the upcoming February “Email Players” issue.
It’s an intense line-by-line, word-by-word, and precept-upon-precept analysis of one of the best sales letters I ever created selling the great founding father of internet marketing & "Email Players" subscriber Ken McCarthy's copywriting course. And because of that, it’s simply not going to do much good for anyone who is given to complaining about how hard & agonizing copywriting is. It’s only intended only for those who embrace the challenges of coming up with sales copy that persuades, influences, and sells - especially during hard economic times, when customers are slower to pull the buying trigger- and does it in a way customers enjoy reading & buying from.
It’s not meant to be “easy.”
If it was easy everyone’d be doing it.
But, it is meant to be fun.
And in my experience, the deeper one goes into learning about copywriting, the deeper one goes into applying what they learn, and the deeper one goes into how buyer psychology works, the more fun it gets.
Especially when that cash register rings more often.
All right, so that’s that.
To subscribe in time to get this issue, go here right away:
https://www.EmailPlayers.com
Ben Settle