Cupid elBenbo shoots you smack dab in the bum with some sales letter lustin’
Published: Tue, 01/26/21
Writing the ad for a course about copywriting.
Such an ad gets scrutinized & critiqued especially harsh by the market.
And that’s as it should be.
After all, it must sell the product as well as be a persuasive demonstration of the product being sold.
No easy task.
But it worked far better than hoped.
Put me on some prestigious "radars."
And all was well.
Until last year, that is.
After 14 years, I looked at it again, and found all kinds of ways to make it much more powerful, far more responsive, and way more reflective of what makes the product different & unique in today's glut of copywriting courses where everyone & their mother is suddenly an A-list copywriter & world class copywriting expert.
Which brings me to the punchline:
The February "Email Players" issue.
It contains a page-by-page, line-by-line, and, yes, precept-upon-precept analysis of that sales letter. And it’s my goal for this February issue to be one of the single most intense copywriting “power educations” you ever see published on the face of the Earth. And to do that I had to go both deep & wide on the topic, leaving no stone unturned and no paragraph un-explained down to the most minute detail, by explaining every thought-process involved with writing that ad, especially after I updated it last year.
Yes, I daresay this is a thinking man’s issue.
Even more so than most other “Email Players” issues.
Deep, sales-expanding thinking about copywriting.
The kind that hopefully drives away the hacks & swipes chasers never to return. The late Gene Schwartz described the kind of copy those low information copywriters clinging to swipes churn out as "filing cabinet mediocrity" copy. Which is the opposite of what the upcoming February issue teaches.
Okay, enough fun stuff for the soul.
Cupid elBenbo has his bow in hand.
His arrow drawn back.
And is ready to shoot anyone wanting to get their greedy hands on this copywriting lustin' smack dab in the bum.
Assuming, that is, you make the deadline.
Here's the link:
https://www.EmailPlayers.com
Ben Settle