How to “manufacture” sales & new clients
Published: Tue, 01/26/21
“manufacturing runs”
By that he meant, games aren’t usually won by grand slams and homeruns. They are won by manufacturing runs — via consistent base hits, stolen bases, sacrifice flies, good pitching, strong defense, etc.
A perfect analogy if ever there was one.
And it fits business, too.
Take, for example, “Email Players” subscriber Luis Alberto Peluffo:
===
Every single book I bought and email players issue has been so important for me.
I can give you a couple of examples of me using your ways for spanish speaking people in Central and South America.
I have used your Breakneck Content ways to write lots more of Linkedin articles that I can map to people that messaged me via Linkedin telling they reached because they liked and learned from them.
Obviously the article had subtle but clear CTA for they to message me. (always mix info with promotion)
Those people bought coaching service from me without any hard pitch because they were already sold by my article. ($250 for 1 hour of coaching to each one)
I can map my first couple of sales (I did like $100 or so) sending emails to a short list created in Aweber from a Linkedin group I had.
Actually I had lots of recorded coaching calls and applied what you taught in EP October 2019, and sold those recorded coaching calls for like $20 to a 300 person list.
Since then I sent 269 emails so far to that list that is growing slowly but looking always for good prospects (always focusing on infotaining them)
In 2020 I made only a couple thousand dollars and that's considering I have a full time corporate job.
I've used that money to pay for monthly EP, Learnistic and Aweber services
But you know what?
Before I found you I were a bit afraid if for some reason I would lose my job.
Recently I reflected on this and felt good that I'm equipped with a skill (every day practicing and getting better) that's going to help me succeed if for some reason I lose my job.
I can attribute MOST of that to you. (and now also to Troy - and I got to found him because of you). Now 2021 for me it's about leveraging on other people's products to generate more revenue. I want to sell other people's products / services and that's why I'm buying your Copynomicon book to start my training right away.
I'm very grateful that I found you and I consider you my mentor.
Again, thanks for everything.
==
Thank you Mr. Peluffo, for showing how it’s done.
It makes my job all that much easier.
Especially for proving I ain’t just whistlin’ Yankee when it comes to using “Email Players” to manufacture sales. Just like Rocky teaching Adonis Creed in the movie “Creed” that boxing matches are won “one step, one punch, one round at a time” businesses are often built one idea, one email, one sale at a time.
On to the business:
The February “Email Players” issue.
The entire issue is an intense page-by-page, line-by-line, and precept-upon-precept analysis of one of the best sales letters I ever done penned. It was a true labor of love writing that ad originally. And it was even more a labor of love when I edited & updated it exactly one year ago to make it far better, far more persuasive, and far more profitable — which that issue shows you in minute detail down to every word, letter, and punctuation mark.
The deadline to subscribe in time to get it is right around the corner.
If you want it, I don’t suggest procrastinating.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle