The secret strategy behind one of the biggest launches I ever did
Published: Sat, 10/31/20
True story:Back in May, “Email Players” subscriber Troy Broussard & Yours Crotchety launched a mobile app platform that did a full 4 more sales,…
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Night of the living ghoul-roos
Published: Sat, 10/31/20
Since it's Halloween night tonight, below is a list of blood-thirsty marketing monsters roaming the internet looking for hapless victims to…
Why you don’t need a copywriting coach
Published: Sat, 10/31/20
At least, I daresay, if you use my methods:===Hi, Ben. I thought I would share some thoughts about business coaches:I saw one of your videos a while…
Spooky-blatant sales pitch inside
Published: Sat, 10/31/20
Today’s the deadline to get your hot, greedy little claws on the November “Email Players” issue, where your pal & long-suffering email horror host…
elBenbo sets former corporate copywriting captive free
Published: Fri, 10/30/20
Came a comment for the (former) head of copywriting & content at a $4 billion company:===Ben,Figured you'd get a kick out of this:As you might recall,…
The Copywriting sex robots are coming!
Published: Fri, 10/30/20
Following is a real-life convo with a pal of mine:===elBenbo’s PAL: Hey Ben-what are your thoughts on [software that helps you write your sales copy…
The “Aristotle Throttle” copywriting technique
Published: Fri, 10/30/20
Let me tell you a story about what I call the “Aristotle Throttle” copywriting technique.I touched on this very briefly twice this year:First, in the…
Advice to a wriggling newbie copywriter
Published: Thu, 10/29/20
Came a question from a raw & “wriggling” copywriting newbie:“There is so much information available I feel overwhelmed and don't know where to…
The touch of a master
Published: Thu, 10/29/20
At one of my last Wing Chun lessons, Sifu jokingly quipped this quote:“The touch of a master is like the weight of a mountain”Meaning:In Kung Fu it's…
The 2 secrets to copywriting mastery nobody wants to do
Published: Wed, 10/28/20
Let’s talk about Todd McFarlane.Todd McFarlane was once the highest paid artist at Marvel Comics. He also practically reinvented the look Spider-Man…