The 2 secrets to copywriting mastery nobody wants to do
Published: Wed, 10/28/20
Todd McFarlane was once the highest paid artist at Marvel Comics. He also practically reinvented the look Spider-Man gets drawn with by virtually every artist today, and is at least partly responsible for Spider-Man being the billion dollar brand it is. Plus, he owns his own $300 million dollar brand (Spawn — with its own line of comicbooks, toys, TV, and movies) which is based entirely on his skills as an artist and storyteller. You can hear him talk about how he got to where he is directly via an interview he did with the late Stan Lee as part of Stan’s “Comicbook Greats” series where Stan interviewed the most popular comicbook writers and artists of the early 90’s.
The tl;dr version is:
Todd wanted desperately to break into the comicbook business and was completely self-taught as an artist after his dream to play professional baseball didn’t pan out.
And to get not only good — but great — he did two things:
1. He decided to deliberately make all his drawings look completely different, unique, exaggerated & unrealistic to an almost silly degree - which the hoity toity art directors (i.e., clients) hated, but fans loved
2. Todd self-taught himself drawing by methodically focusing on one part of the process most artists can't be bothered to and in fact avoid like the plague
Yes, doing those two things can make any copywriter great too.
A true master, and not merely a “good copywriter.”
You just have to know how to apply the two things Todd did to become one of the most in-demand comicbook artists of his day to copywriting. And, specifically, the way I talk about in the November “Email Players” issue, which goes into FAR more depth than this email is.
The deadline is in just a few short days.
After that, it’ll be too late to get your filthy meathooks on it.
So if you want it, best hop to it:
https://www.EmailPlayers.com
Ben Settle