Adventures in doing business from a phone’s wifi hotspot
Published: Wed, 01/15/20
Last March I moved from a small seaside town in the boonies, to an even smaller seaside town even deeper in the boonies I had wanted to move back to…
www.BenSettle.com
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Prophecy about the future of email
Published: Tue, 01/14/20
Over the past decade or so, and especially since launching & publishing “Email Players” over 100 issues ago… variations of this question have popped…
Behold the bright, shiny, “candy like” Ben Settle App
Published: Mon, 01/13/20
Last year I bought ownership in 3 different SaaS companies — one of which is an online checkout platform and two of which are mobile App-related. The…
Blame it on the procrastinators
Published: Mon, 01/13/20
This is for procrastinators on my list wanting Kim Krause Schwalm’s Copywriting Velocity program at a discount, along with the bonus Swiperoscope…
Trump swipes A-list copywriter's headline?
Published: Sun, 01/12/20
True story:Back when I still wasted time on Facebook, the great A-list copywriter Kim Krause Schwalm tongue-in-cheekishly sent me this message:“Came…
How to persuade people to buy super expensive products with just one or two sentences
Published: Sun, 01/12/20
One of my “Email Players" subscribers asked about writing bullets:"I can't remember if it was in an email or in an issue of email players but a little…
How this A-list copywriter writes her highest-converting headlines, bullets, and VSL copy
Published: Sun, 01/12/20
Behold the finale of my 4-part interview with the great A-list copywriter Kim Krause Schwalm, where I asked her about how she writes bullets,…
How to create your own copywriting tactics
Published: Sat, 01/11/20
One of the best copywriting lessons I ever done learned-ed-ed was ironically from someone who doesn’t even know what copywriting is.Here’s the story:A…
How to compete with & beat copywriting legends
Published: Sat, 01/11/20
Below is part 3 of my interview with the A-list copywriter Kim Krause Schwalm.One of my all-time favorite copywriters — and, frankly, one of the 3…
Beyond-the-grave lesson from a copywriter who died at his desk
Published: Fri, 01/10/20
Once upon a time, I wrote an email about the rise of what I call the “Alt-copywriter” — client-less, less-stress, fewer work hours, etc. Clients…