Beyond-the-grave lesson from a copywriter who died at his desk

Published: Fri, 01/10/20

Once upon a time, I wrote an email about the rise of what I call the “Alt-copywriter” — client-less, less-stress, fewer work hours, etc. Clients optional. The late, great Gene Schwartz was my role model for building just such a biz.

The next day’s email:

Was about avoiding dying at the desk.

Specifically, by not working yourself to an early grave.

To which A-list copywriter Kim Krause Schwalm replied, and told me Gene Schwartz literally *did* die at the desk while working on a promo for Phillip's Publishing!

(She worked there at the time.)

Got to hand it to the guy.

He literally died doing what he loved…

Anyway, here’s why I bring it up:

I got to thinking about how many great copywriting minds Kim and her colleagues have had a chance to work with, and learn from and about her “Mount Rushmore” of great copywriters she learned the most from — such as Gene Schwartz, who she got to learn from “in person.”

There aren’t that many people who can directly pass on info from the old masters.

And, when you can find them, it’s worth learning everything you can from them.

Enter Kim’s new “Copywriting Velocity” program on sale until Sunday night at midnight EST via my affiliate link below. This is like her life’s work, her “Ninth Symphony”… all wrapped up in one tidy program, and heavily discounted just for my Horde.

More:

If you nab her program before the deadline via my affiliate link below… she will also send you (no need to send me your receipt, Chuckles) access to my “Swiperoscope Saga: Part 2” videos. These videos contain over 2 hours of Yours Crotchety’s favorite private swipe file ads & sales letters analyzed & examined line-by-line under the proverbial “microscope.”

You can read more about what’s in these videos here:

http://www.EmailPlayers.com/kim

Ben Settle