How to create your own copywriting tactics
Published: Sat, 01/11/20
Here’s the story:
A couple years ago, I was at a Wing Chun Kung fu lesson, and Sifu did something that did not look like Wing Chun at all. In fact, it almost looked like the exact opposite of the system. And, when I asked him about it he said it wasn’t at all Wing Chun, yet was still 100% Wing Chun because…
(And I quote)
“When you master the principles, you can create your own tactics.”
And you know what?
I have since noticed certain of the best copywriters do the same thing.
Take, for example, the late, great Jim Rutz.
He not only was so great at the craft he could charge $100k per promotion (and back when $100k was a lot more in today’s money…), but he had such a mastery of the principles of direct response copywriting, he could create his own headline “tactics.”
For example:
One of his control headlines was:
“New Coup For Lou”
There is nothing “direct response” about that.
Certainly, not a format or template easily swiped.
And, I daresay, you’ll never see it listed in one of the “100 greatest headlines” lists circulating around the internet, and took an extremely high level mastery of being able to combine both the English language and what he knew of his market to pull that headline off — all because he mastered the principles first, and could then create that tactic.
Same with his famous “Read This Or Die” promo.
And, some of the other doozies I’ve seen of his.
Anyway, something to ponder next time you see some goo-roos pounding their sizzle chests about how great they are at copywriting on Facebook, but have never sold anything to anyone else except their own warm markets of social media sycophants who buy anything they offer just because.
More:
Jim was a hard man to beat in this game from what I hear-tell.
But, one of the few who did (twice) was the great A-List copywriter Kim Krause Schwalm.
And, she’s giving a discounted offer on her excellent Copywriting Velocity program just for my Horde until tomorrow at midnight EST — where you can learn all her wily ways for writing controls that have run for years (and in at least one case, a decade), and many of her other secrets, insights, and other ideas for excelling at the craft.
Still more:
If you nab her program before the deadline tomorrow via my affiliate link below… she will also send you (no need to send me your receipt, Chuckles) access to my “Swiperoscope Saga: Part 2” videos. These videos contain over 2 hours of Yours Crotchety’s favorite private swipe file ads & sales letters analyzed & examined line-by-line under the proverbial “microscope.”
You can read more about what’s in these videos and her program here:
http://www.EmailPlayers.com/kim
Ben Settle