Why you should treat your customers like criminal scumbags
Published: Fri, 09/21/18
I e pect at least one blue flame special to take this subject line out of conte t.(And it will be amusing when they do.)But, if you ask 9 out of 10…
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Machine gun persuader
Published: Fri, 09/21/18
“…if your child or family member was abducted today, if a mad man came in, a terrorist came in, abducted your family member or your child and if I…
The $230,000 email trick
Published: Fri, 09/21/18
Once upon a time, I consulted a client where the nature of what he sells meant he usually got $0 sales in December. No matter how hard he marketed, or…
Proof you should ignore copywriting gurus on Facebook
Published: Thu, 09/20/18
Recently one of my “Email Players” subscribers showed me something a well-known copywriting guru taught in a Flakebook group.Here’s what happened:A…
Fake cocaine does the copy good
Published: Thu, 09/20/18
A strange (but true) advertising story:Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And…
Copy Slacker conversations with God
Published: Wed, 09/19/18
“We just witnessed a miracle, and I want you to f--- acknowledge it!” — Jules “Pulp Fiction”A theology book seller puts his faith in my Copy Slacker…
Shooting down the copywriting fanboys
Published: Wed, 09/19/18
Sometimes this gets me in trouble with the “benefits! Benefits! BENEFITS!” copywriting fanboys.But, it’s my contention that a story can potentially…
How amateur elBenbo stumbled onto writing his first big control sales letter
Published: Tue, 09/18/18
Over a decade ago, I had a life-changing epiphany about copywriting.A true “Ah-HA!” moment.Something that made my ads instantly more profitable (I…
Copywriting student ordered to stick a knife in her mom’s back!
Published: Tue, 09/18/18
Here’s a story to get your goat:One of my former copywriting students once told me how, when she was in her late teens, she got mad at her mom for…
The trick to writing sales copy that doesn't suck
Published: Mon, 09/17/18
Over in The Burgle one of my favorite wineries (Hillcrest) is owned by a savvy and e tremely talented wine maker named Dyson. Last time I was there he…