The trick to writing sales copy that doesn't suck
Published: Mon, 09/17/18
Anyway, he also said something I have never forgotten:
“The trick is
there are no tricks”
He was talking about making wine.
But, it’s just as true for writing million dollar sales copy.
Case in point:
I was once helping a newbie copywriter struggling with re-writing a sales letter for a client. She was stuck on “what” to say in her ad to keep it interesting and not stale (like most ads), and was experiencing all the usual overwhelm, stress, and anxiety a lot of copywriters go through in a similar situation.
“Ben, what should I do???”
“Relax,” I replied.
And then went on to show her a truly “fool proof” technique I use for getting un-stuck and banging out ads (that I have used on many of my highest-converting sales letters).
The result?
In 15-minutes her ad was completely different.
It was also more exciting.
More interesting.
And, yes, far more profitable.
Plus, her client was one happy glamper
All from a ridiculously simple trick I gave her.
Now, some would ask:
“Ben what copywriting trick did you show her!”
And they’d be disappointed.
It wasn’t a “trick.”
Because, again, like with a master winemaker, the trick is there is no tricks.
It’s simply something I do in my ads (and emails) that is so amusingly obvious it astonishes me so few others do it when doing research for their sales letters. Something that shaves days (if not weeks) off my research time. Something that is so simple, probably some people (those chasing shiny little “ninja secrets” certainly) will never get because it’s not sexy.
Anyway, would you like to learn how to do this?
Then check out my “Copy Slacker” product.
It’s $100.00 off until Friday at midnight (EST).
And, it also comes with these 2 valuable bonuses if you buy before the deadline:
Bonus #1 — “From Zero To $100,000 In 30-Seconds”
Back when I did consulting, I once showed a client (in the first 30-seconds talking to him) a secret way of writing emails that generated $100,000 in sales for him in a month (December) where he usually gets $0 sales.
But, it didn’t just stop at that $100k.
He did at *least* $230k the next month in January.
Including banking almost $19k in a single day.
Obviously, your milage will vary.
(He sells a high ticket product, has a big list, a rabid market, strong marketplace positioning, etc).
But, I have found it works great for any market that is emotional.
And I’ll send you a short video explaining how it works and how to use it when you get Copy Slacker by the deadline.
Bonus #2 — “Success Secrets Of An Unrepentant I-Hole”
I recently shot this 53-minute video for a customer’s private Facebook group.
And, here are a few of the secrets it reveals:
* A popular Manhattan consignment shop’s secret for legally and ethically attach high prices to products and services (including copywriting services) that aren’t even that valuable. (And have your customers not only love you for selling it to them, but even want to buy MORE from you. There is nothing logical or rational about why people buy like this, but they do, and this video shows you how.)
* The persuasion technique used by history’s most popular politicians that is so powerful, it works to get millions of voters to vote against their best interests!
* 3 pick-up artist secrets for making your sales copy, marketing, and other persuasion endeavors irresistible to respond to. (Some of the greatest negotiators in history routinely used these exact same methods, too, and they work even better today online.)
* How to profit from any software (without using or even buying it) that uses technology and AI to “write” subject lines, emails, and other sales copy for you.
* How to protect yourself against all the social media platforms kicking anyone right-of-center off (i.e. Facebook, Twitter, etc).
* Why even email isn’t safe from all the big tech company banning and de-platforming. (And why even liberal marketers so far left they have one foot in Venezuela are not immune to being de-platformed, either.)
* elBenbo’s “Brady Bunch” theory on where the culture war is headed. (Not directly related to marketing — but knowing this can help you prepare, profit, and prosper from what’s coming.)
* The Donald Trump secret to getting the heated, emotional, and passionate attention (and sales) of lukewarm leads (or, if you’re a guy, chicks) who usually ignore you.
* The controversial reason why trying to create harmony in your marketing is the surest way to destroy your sales, your personal brand, and your entire business.
Again, the deadline to get Copy Slacker at $100.00 off, along with these two bonus videos, is Friday at midnight (EST).
Grab it at this link, while you still can:
http://www.EmailPlayers.com/slacker
Ben Settle