Machine gun persuader
Published: Fri, 09/21/18
– Sam Childers
If you want a free world class copywriting lesson watch the movie:
“Machine Gun Preacher”
It’s about the real life story of Sam Childers — a violent drug-dealing biker and ex-con who converts to Christianity, goes to east Africa to help rebuild homes destroyed by civil war, and becomes a crusader for the Sudanese children who are being tortured, raped, sold into slavery and forced to become soldiers. (Amnesty International estimates over 400,000 murders and 40,000 abductions per year). The “machine gun” part comes in when he starts leading armed missions into the enemy territory to save these kidnapped children.
The movie did horribly at the box office.
But, in my humble (yet accurate) opinion, it is persuasively written.
Persuasively acted.
And… persuasively impactful to *those who it was designed to resonate with it*.
(Cue the Daily Fail & Mother Jones articles from trolls who can't stick with a subject...)
Here’s what I mean:
The movie is partially designed to get people to donate to Sam’s “Angels Of East Africa” organization (which operates only on donations — no government or political assistance). The sheer horrors of what these kids experience is chilling. And, as violent as the movie is, it still falls way short of showing the hell that’s really happening to these kids, going by the book the movie is based on.
And yet, I saw no call to action.
No URL plugged.
(Unless I missed it.)
The STORY alone gets people looking it up online to donate to Sam’s organization.
Thus, the power of stories.
People are “hardwired” to be persuaded by stories.
The world’s greatest trial lawyer (who hasn’t lost since 1969) Gerry Spence says stories is one of his big advantages in the court room when tens of millions of dollars (and even peoples’ lives) are at stake, and was even once accused of hypnotizing a jury when he was simply telling stories.
Even memory training experts will teach you to use stories to remember facts because our brains like stories.
And, reality is, if you learn how to tell stories in your sales letters the right way, you can make sales even if you suck at “writing.”
Case in point:
Stories is one of the main “weapons” I’ve used to creat winning ads even when my ads weren’t the “best written” and when selling in markets rife with better trained copywriters than me. It is, for example, how I knocked out an ad in about a day that got a start-up golf company I partner in $5.85 buyers to ice cold leads (our traffic guy said in all his years running traffic tests, he’s never seen that in a market like that). It’s one of the reasons why Ken McCarthy (founding father of Internet marketing as we know it) said I’m the only copywriter he’s ever hired and been happy with. It’s also one of the reasons Jeff Lerner (one of the top ranked home business owners on the planet) said I understand buyer psychology better than anyone he’s ever worked with, and the list goes on.
I can show you exactly how to do this, too.
It’s not nearly as complicated as you might think.
And, I daresay, it can save you a lot of time.
Enter my Copy Slacker product.
It’s on sale until tonight for $100.00 off.
And, it comes with these rare & valuable bonuses:
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Which reveals a secret I taught a client used to nab $100k in sales in a month (December) where he usually gets $0 or maybe one sale.
2. “Success Secrets Of An Unrepentant I-Hole”
I recently shot this 53-minute video for a customer’s private Facebook group revealing some of my best persuasion and marketing ideas I have learned from everyone from extremely persuasive politicians, successful pickup artists, and one the single most popular consignment shop in Manhattan.
But time is short.
This offer ends later on tonight.
Here is the link:
http://www.EmailPlayers.com/slacker
Ben Settle