Shooting down the copywriting fanboys
Published: Wed, 09/19/18
But, it’s my contention that a story can potentially carry the entire sale in an ad even if everything else is technically “wrong” (no clear call to action, confusing copy, no benefits to speak of, weak headline, no offer, etc).
Prove it, you say?
Okay, how about these oranges:
Back in 1986 a movie called “Top Gun” hit the theaters.
Top Gun is about a couple hotshot Naval pilots given a chance to train with the “best of the best” pilots in the world at the “Top Gun” fighter pilot school. Now, whether you like Top Gun or not (I surely do dig on it), it was, in some ways, one of the highest converting “sales letters” ever created.
How so?
Couple reasons:
First…
After the movie hit the screens, Ray-Ban Aviator sunglasses (the kind Tom Cruise’s character “Maverick” wore) jumped 30+%.
That’s a fat increase.
And secondly…
Air Force and Navy recruitment (both sometimes very “hard sells”) shot through the roof.
Frankly, the movie was so good at “selling” all the young whippersnappers of the day on how cool being a fighter pilot is, recruitment booths were set up inside many of the theaters it played in!
Hence, the selling power of stories.
And, of giving people a thrilling ride in those stories.
After all, there was nothing in the movie telling you to go buy Maverick’s brand of sunglasses or to join The Navy. And nary a benefit is mentioned or even hinted at. Yet, the movie “sold” great hordes of people on both by selling them on wanting to be like Maverick.
So anyway, what about you?
Would you like to tell stories that sell like that?
Where, even if you screw up everything else in your ad, you still get sales coming in because people just can’t help but want your wares?
Enter my “Copy Slacker” product.
One of the things it covers is my story-telling methodologies that have carried many a sale for me despite my lack of world class copywriting “chops.”
It’s $100.00 off until Friday at midnight (EST).
Hop in your fighter jet and zoom on over here to get it in time:
http://www.EmailPlayers.com/slacker
Ben Settle
P.S. If you nab it today, I will also toss in these two extremely rare and valuable bonuses:
Bonus #1 — “From Zero To $100,000 In 30-Seconds”
Back when I did consulting, I once showed a client (in the first 30-seconds talking to him) a secret way of writing emails that generated $100,000 in sales for him in a month (December) where he usually gets $0 sales.
But, it didn’t just stop at that $100k.
He did at *least* $230k the next month in January.
Including banking almost $19k in a single day.
Obviously, your milage will vary.
(He sells a high ticket product, has a big list, a rabid market, strong marketplace positioning, etc).
But, I have found it works great for any market that is emotional.
And I’ll send you a short video explaining how it works and how to use it when you get Copy Slacker by the deadline.
Bonus #2 — “Success Secrets Of An Unrepentant I-Hole”
I recently shot this 53-minute video for a customer’s private Facebook group.
And, here are a few of the secrets it reveals:
* A popular Manhattan consignment shop’s secret for legally and ethically attach high prices to products and services (including copywriting services) that aren’t even that valuable. (And have your customers not only love you for selling it to them, but even want to buy MORE from you. There is nothing logical or rational about why people buy like this, but they do, and this video shows you how.)
* The persuasion technique used by history’s most popular politicians that is so powerful, it works to get millions of voters to vote against their best interests!
* 3 pick-up artist secrets for making your sales copy, marketing, and other persuasion endeavors irresistible to respond to. (Some of the greatest negotiators in history routinely used these exact same methods, too, and they work even better today online.)
* How to profit from any software (without using or even buying it) that uses technology and AI to “write” subject lines, emails, and other sales copy for you.
* How to protect yourself against all the social media platforms kicking anyone right-of-center off (i.e. Facebook, Twitter, etc).
* Why even email isn’t safe from all the big tech company banning and de-platforming. (And why even liberal marketers so far left they have one foot in Venezuela are not immune to being de-platformed, either.)
* elBenbo’s “Brady Bunch” theory on where the culture war is headed. (Not directly related to marketing — but knowing this can help you prepare, profit, and prosper from what’s coming.)
* The Donald Trump secret to getting the heated, emotional, and passionate attention (and sales) of lukewarm leads (or, if you’re a guy, chicks) who usually ignore you.
* The controversial reason why trying to create harmony in your marketing is the surest way to destroy your sales, your personal brand, and your entire business.
Again, the deadline to get Copy Slacker at $100.00 off, along with these two bonus videos, is Friday at midnight (EST).
Grab it at the link below, while you still can:
http://www.EmailPlayers.com/slacker