Playboys guide to knowing who to avoid in business
Published: Wed, 11/14/18
One of my favorite Twitter accounts Wall Street Playboys once shot out this gleaming gem:===If you're looking for new contacts?Avoiding the unhappy is…
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The dawn of elBenbo's email endarkenment
Published: Tue, 11/13/18
I was yapping with "Email Players" subscriber Stefanie Arroyo recently who used to be in the coaching industry, and she was telling me about all the…
Anatomy of a marketing prole
Published: Mon, 11/12/18
Today’s podcast is all about a term I throw around sometimes:“Marketing prole”And 10 tells that flag them as such.Here’s the magic…
Discount on this accursed, evil book ends in mere minutes
Published: Sun, 11/11/18
This is it, my little droogie, game time.The $300 discount on my new Affiliate Launch Copynomicon book vanishes like ethics in Washington DC in less…
The Stan Lee school of jazzing up product launch testimonials
Published: Sun, 11/11/18
One of my biggest writing "heroes" is the great Stan Lee.And one of the many reasons why is, he was great at what he would call “jazzing” up the names…
The forgotten 1949 TV advertising experiment that creates off-the-wall profits with email today
Published: Sun, 11/11/18
True story:A while back, a bloke asked for help about his funnel using daily emails.He wanted to know:===Should I do 4 emails and something along the…
If you let other people steer your ship, they’ll run it up on the rocks
Published: Sun, 11/11/18
The last couple years, I’ve been running an affiliate offer for someone I consider to be the most underrated marketer on the planet, who I’ve learned…
The King of Madison Avenue reveals how to get emails read even by people who usually ignore you
Published: Sun, 11/11/18
One of my all-time favorite advertising books is:“The King of Madison Avenue”It’s a biography about the late, great David Ogilvy. And, one of the…
How to nab huge profits from small lists
Published: Sun, 11/11/18
Copywriter Addison Rice bears witness to the small list selling power of Emperor elBenbo’s fully armed and operational affiliate marketing and product…
Why David Ogilvy would've loooved sending obnoxiously aggressive emails
Published: Sun, 11/11/18
Judging by when he joined the choir invisible, and his aversion to technology, I suspect the late, great advertising man David Ogilvy never sold with…