The forgotten 1949 TV advertising experiment that creates off-the-wall profits with email today
Published: Sun, 11/11/18
A while back, a bloke asked for help about his funnel using daily emails.
He wanted to know:
===
Should I do 4 emails and something along the lines of:
Email #1) Present a problem
Email #2) Agitate the problem
Email #3) Present the solution
Email #4) One last email on Fear of Loss (or something) to those who have not clicked the affiliate link?
Thanks for letting me at least “vent” or something.
Any help would be great!
===
To which I (mercifully) said:
“You’re making this way too complicated.”
And then, went on to give him advice on how to approach this using sound marketing principles, and not the typical goo-roo approach he was attacking the problem with, which was just confusing him, making it harder, and severely reducing his potential box office gross with that campaign.
And guess what?
Part of my reply was what I did to sell a product as an affiliate for Danny Iny at that very time.
Advice that got (according to Danny) over double the usual affiliate partner sales.
What was the advice?
To answer that I have no choice but to tell you another story:
Way back in 1949, the late, great copywriter Gene Schwartz worked for an agency that was one of the first to buy advertising time on TV, to sell a piano course. (They basically invented the infomercial.) It was a huge opportunity a lot of people would kill for today.
But, they had a problem:
They had bought so much time they had to fill a half hour per day.
So how did they create all that content?
One way they did it was to swipe what the popular show “The Answer Man” did and solicit and answer peoples’ questions about playing the piano — “Can my kid play? Can a five-year-old kid play? Can a five-year-old kid without arms play?”, etc. Anyway, not only did they turn out a program per day, but they sold truck loads of that course, and made a lot of the green stuff to boot.
Now, “fast forward” 70 years to the funnel guy above.
The advice I gave him was similar to what Schwartz did.
But, not via Q&A, though.
It's with something else entirely that is far more powerful
And, it’s a seemingly all-but-completely forgotten way for creating off-the-wall profits in affiliate marketing campaigns. In fact, I have found it to be so effective, it works even if you "half-ass" your emails. Frankly, in my experience, this one thing alone can make you way more sales from affiliate promotions than any other affiliate marketing "trick", tactic, or technique you'll learn anywhere else, for any price.
A bold claim, you say?
Agreed.
But, I have not only been doing this for years to stay head and shoulders above my competition, but it makes writing emails a lot more simple, eliminates writers block, and puts a lot more coinage in your hot little hands.
And you want to know what?
I reveal this secret in all its glory on page 74 of my new Affiliate Launch Copynomicon book — which is on sale at at $300 discount for just a few more hours (sale ends at midnight EST tonight).
Time is almost up to get this sucker at this big discount.
If you want it, go immediately to the link below while you still can:
http://www.EmailPlayers.com/copynomicon
Ben Settle
P.S. If you buy my new book before the deadline tonight, I’ll also include a bonus:
A video of my talk at the last Brian Kurtz Titans Master Class.
It’s about my “not-very-nice” email secrets.
Including persuasion secrets used by Old Testament prophets to convert devil worshippers, used by mothers to keep stubbornly disobedient children alive, and used by people like Johnny Carson to become the most recognized man on TV in his day… Donald Trump to lower the media’s status (while raising his own)… and some of history’s greatest ad men to create advertising that blew away the competition.
I’ll send this to you via email immediately after buying.
But, you must buy before the midnight EST deadline tonight to get it here:
http://www.EmailPlayers.com/copynomicon