How to nab huge profits from small lists
Published: Sun, 11/11/18
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Hey Ben!
Quick testimonial for ya:
Just finished up a product launch with one long-term client. It was a pretty organic/unstructured process - he announced the offer via FB live videos on day one and two, pumped up the replays for another 3 days, then I followed up with 2xdaily emails to his list for another 2 weeks.
I’ve managed his list for years, and been sending daily emails the entire time... but I’ve always been hesitant to send more than one a day... and we definitely saw the results of doing more (the lowest day of sales was $1k on day 16 - besides that, it was anywhere from $3k to $7k per day)
To top it off, I followed your “last day affiliate promo” strategy from EP Issue #74, and brought in $22,500 in the final 24 hours - which was more than ANY other day in the entire 18 days we promoted the product.
All this from a list of under 6,000 subscribers.
Looks like you’re pretty much right on with this daily email tomfoolery you’re always ranting about ;-)
Only thing you were wrong about... was in Issue #74 where you said to “expect blowback”...
We didn’t get a single complaint on the last day (even though I mailed 8 or 9 times).
Perhaps its an anomaly, but I really do believe that years of sending daily emails with the clear voice/personality created a such deep enough bond with our audience over time, that all I had to do to avoid pissing them off was add one P.S. on the second to last day telling them to expect some extra emails.
Pretty amazing, compared to other clients I’ve written packages for who expect to receive hate mail on a daily basis ;-)
Anyways, I hope this warms your cold, black little heart.
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Indeed it does, Mr. Rice.
Couple things to keep in mind:
1. Your mileage will obviously vary if you choose to also use my obnoxious email ways.
2. Addison has not even seen my new Affiliate Launch Copynomicon book and system (on sale at a $300 discount until midnight tonight EST…), he was referring to a small piece of what I teach that was in an issue of “Email Players”.
This book has my full methodology.
And, if you buy before the deadline tonight, I’ll also include a bonus:
A video of my talk at the last Brian Kurtz Titans Master Class.
It’s about my “not-very-nice” email secrets.
Including persuasion secrets used by Old Testament prophets to convert devil worshippers, used by mothers to keep stubbornly disobedient children alive, and used by people like Johnny Carson to become the most recognized man on TV in his day… Donald Trump to lower the media’s status (while raising his own)… and some of history’s greatest ad men to create advertising that blew away the competition.
And while I am at it showing off testimonials…
Here is what A-list copywriter Carline Anglade-Cole said about what I teach in the bonus video (she saw me give the same talk at the AWAI Bootcamp a few days earlier):
“…you ROCKED it! Lots of solid advice for newbies - as well as veterans! Gonna work on my [the first not-very-nice email secret taught in the video] lead today!”
All right, enough of this self-propping.
If I keep this up, I'll need a bigger crown for my swollen skull.
Again, the deadline is tonight at midnight EST.
Click the candy-like link below to grab it at this huge discount while you still can:
http://www.EmailPlayers.com/copynomicon
Ben Settle